Northstar Welcomes New Officer with Outstanding Reputation in Healthcare Marketing
HOUSTON, Texas, Jan. 9, 2013 /CNW/ - Northstar Healthcare Inc. (TSX:NHC) today announced that Adam Lefton, former Vice President of Brand Development for Cancer Treatment Centers of America, has joined Northstar as its new Chief Marketing Officer. Mr. Lefton has replaced Interim CMO, Jin Pyun, who will remain on Northstar's board of directors.
As a senior executive at Cancer Treatment Centers of America, Mr. Lefton oversaw the company's highly successful digital direct-to-consumer marketing programs. During his ten-year tenure, Cancer Treatment Centers of America grew from two regional cancer treatment centers into a national provider of cancer care. Mr. Lefton will be responsible for expanding Northstar's brand through focused direct-to-consumer marketing.
Dr. Donald Kramer, Northstar's CEO, welcomed Mr. Lefton and explained how Mr. Lefton's hiring fits into Northstar's strategic plans: "Following my purchase of a controlling interest in Northstar Healthcare Inc. two years ago, I brought in new management to help me strengthen Northstar's operational efficiency and create Northstar's strategic vision. Northstar's recent positive results are the direct result of these developments, and when combined with Northstar's rigorous testing of new programs and business models at our existing facilities, the company is now positioned for a broader rollout of those programs. By hiring Mr. Lefton, one of the healthcare arena's most respected marketing executives, Northstar gains critical skills to execute upon its strategy. Based on his enormous contributions at Cancer Treatment Centers of America, I believe that Mr. Lefton's expertise in direct-to-consumer marketing will transform Northstar from an operator of Texas surgical centers into a nationally recognized provider of healthcare services.
"I'm excited to join this entrepreneurial company that I believe is primed for rapid expansion," said Mr. Lefton. Northstar has an innovative strategy which differentiates it from its competition. I am looking forward to working with Dr. Kramer and the management team to aggressively pursue market opportunities."
Prior to his time at Cancer Treatment Centers of America, Mr. Lefton help lead the growth of the McGraw-Hill Construction Information Group, first as Chief Financial Officer and then as Vice President of Publishing Operations.
Mr. Lefton earned his B.A. degree from SUNY Albany, as well as an M.B.A. (Finance) from Georgia State University - J. Mack Robinson College of Business.
About Northstar Healthcare Inc.
Northstar partners with physicians in the ownership and management of ambulatory facilities and healthcare services. Northstar owns and manages interests in three ambulatory surgery centers, two in Houston and the third in Dallas.
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SOURCE: Northstar Healthcare Inc.
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