TORONTO, Aug. 24 /CNW/ - Canada's Olympic Broadcast Media Consortium
announced today that Adam Ashton has been appointed President, effective
immediately. Ashton reports directly to Phil King, President of Sports
and Executive Vice-President of Programming, CTV Inc.
"Adam's contributions to sports media over the past 13 years have been
monumental," said King. "With a collaborative approach, Adam is a proven
leader who understands all aspects of the industry and is highly
respected by all who have had the pleasure of working with him."
"Adam was integral to our success at Vancouver 2010," said Ivan Fecan,
President and Chief Executive Officer, CTVglobemedia and Chief Executive
Officer, CTV Inc. "With his experience, vision and acumen, the
Consortium is well-positioned to deliver another groundbreaking
broadcast at London 2012."
Formerly the Vice-President, Marketing for the Consortium, Ashton, 38,
was part of the executive team responsible for all facets of the
business plan strategy and execution for the Consortium's revolutionary
multiplatform coverage of the Vancouver 2010 Olympic Winter Games.
In his capacity as President, Ashton will oversee the day-to-day
operations for the Consortium's multiplatform coverage of the London
2012 Olympic Games, leading all integrated sales, marketing, scheduling,
production and digital initiatives across the Consortium's suite of
Reporting to Ashton are Rick Chisholm, Executive Vice-President,
Broadcasting; James Cooke, Director of Finance; and Dan Cimoroni, who
was appointed today Senior Vice-President, Sales and Marketing.
"I am both honoured and humbled by this opportunity," said Ashton. "The
2010 Winter Games was a production of great magnitude and it took many
dedicated individuals to achieve maximum results. For London 2012, I
will be surrounded by much of the same strong team and I am confident we
will deliver yet another top-notch Games experience to Canadians."
Ashton will continue to foster relationships with the IOC, LOCOG, COC,
and the Consortium's internal partners and stakeholders to enhance the
Olympic Games brand.
Prior to joining the Consortium, Ashton worked at TSN for 10 years,
under the leadership of former TSN presidents Phil King and Rick Brace,
now President, Revenue and Business Planning, CTV Inc. As Vice-President
of Marketing, Ashton led the consumer marketing strategy and oversaw
advertising, on-air promotion, communications and event marketing.
Ashton also co-created TSN Events and played a key role in acquiring the
NASCAR marketing rights in Canada and creating NASCAR Canada, NASCAR's
first international operation.
Canada's Olympic Broadcast Media Consortium delivered the Top 5
most-watched events in Canadian television history during its coverage
of the 2010 Winter Games, with the men's gold medal hockey game at No. 1
with an average audience of 16.6 million viewers. Ninety-nine per cent
of the Canadian population experienced the 2010 Winter Games through one
of the Consortium's platforms (television, online, print, and radio). In
total, Canadians consumed 1.25 billion hours of Vancouver 2010 coverage
on television alone, with the average viewer watching 38 hours of
Consortium content throughout the Games.
Canada's Olympic Broadcast Media Consortium is a unique relationship
between leading media conglomerates CTV Inc. and Rogers Media Inc.,
which together provided unprecedented coverage and consumer choice in
English, French and multi-languages on multiple platforms for the
Vancouver 2010 Olympic and Paralympic Winter Games. The partnership
continues for the London 2012 Games of the Olympiad. Official brands
include CTV, TSN, RDS, RIS Info Sports, Rogers Sportsnet, OMNI, OLN, V,
APTN, ATN, CTVOlympics.ca, RDSolympiques.ca,
The Globe and Mail, Corus Québec and select Rogers radio stations
across the country.
SOURCE Canada's Olympic Broadcast Media Consortium
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