TORONTO and NEW YORK, Oct. 26, 2016 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT) ("AcuityAds" or "Company"), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across video, mobile, social and online display campaigns, today announced that 140 Proof Inc., an AcuityAds company, has received orders totaling approximately CDN $1.4M from two leading U.S. retailers. The Company will be running multiple digital campaigns for these retailers throughout the fourth quarter to coincide with the busy holiday shopping season.
"We are delighted that these industry leading retailers continue to see tremendous value and ROI by leveraging our unique audience targeting and proprietary machine learning technology for their digital advertising initiatives," said Tal Hayek, CEO of AcuityAds. "The acquisition of 140 Proof Inc. was completed on September 1st, and these new orders provide further validation that our decision to acquire an industry leader in social-mobile targeting serves as a natural complement to the Acuity programmatic marketing platform."
The retail industry represents one of six core vertical areas. Combined with publisher direct relationships and third party data source integrations, AcuityAds is able to deliver the highest level of granularity in audience targeting and brand awareness. AcuityAds' other core verticals include financial services, automotive, healthcare, politics and entertainment.
Additionally, the Company is scheduled to report its fiscal Q3 results after the market close on Tuesday, November 8th, 2016.
AcuityAds is a technology company that enables marketers to connect intelligently with their most meaningful audiences through digital media. A Self-Serve programmatic marketing platform, powered by proprietary machine learning technology, is at the core of its business, accompanied by a patented solution for mobile targeting that leverages social data. AcuityAds empowers marketers by offering transparency on costs and brand safety, and real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results.
AcuityAds is headquartered in Toronto, Canada with sales offices in New York City, Boston, Chicago, Los Angeles, San Francisco, San Diego, Vancouver, Calgary and Montreal. For more information, visit AcuityAds.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. The Company's client that has been mentioned in this press release has the right to exercise an out clause right at any time during the advertising campaign.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE AcuityAds Inc.
For further information: Babak Pedram, Investor Relations, Virtus Advisory Group Inc., 416-644-5081, [email protected]; Tal Hayek, Chief Executive Officer, AcuityAds Holdings Inc., 416-218-9888, [email protected]