TORONTO, Aug. 11, 2015 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT) ("AcuityAds" or "Company"), a leading provider of targeted digital media solutions, enabling advertisers to connect intelligently with their audiences across online display, video, social and mobile campaigns, today announced that the Company has received a follow-on order for CAD $350,000 from a major global appliance company to run a four-month programmatic advertising campaign.
"Following the success of our previous campaign for this leading global appliance company, we are happy to report that this industry leader has seen excellent ROI in their advertising dollars using our programmatic advertising platform, and have decided to sign up for an additional four month campaign," said Tal Hayek CEO of AcuityAds. "This follow-on order further validates the quality of our programmatic platform, and its ability to effectively connect advertisers to their target audience. This order, is also a vote of confidence for us, and our ability to deliver superior digital advertising campaign results to our clients."
"Acuity's programmatic advertising platforms uses consumer demographics, interest, online spending patterns and more, in an effort to connect advertisers with their target audience, online or through their mobile devices," continued Mr. Hayek. "We continue to see evidence of programmatic advertising taking over the growing $45 billion digital advertising market that exists today. With our ability to deliver exceptional results to our clients, we believe that we are very well positioned to take advantage of this market transition, and we are extremely excited about our short-term and long-term market prospects."
The retail industry represents one of six core vertical areas of focus for AcuityAds that, combined with publisher direct relationships and third party data source integrations, enables AcuityAds to deliver greater granularity in audience targeting. In addition to retail, AcuityAds' other core verticals are Financial Services, automotive, healthcare, politics, and entertainment.
The Company is also pleased to announce that it plans to release its second quarter 2015 financial results on Wednesday, August 19th, before market open. The Company will also hold its Annual and General Meeting and open house at its new corporate office on Tuesday, August 18th, where the management of AcuityAds will provide an update to investors. For details and invitation, please contact the Company's investor relations contact, provided below.
AcuityAds has developed a programmatic marketing platform powered by proprietary machine learning technology that allows advertisers to target and connect intelligently with their audiences across online display, video, social and mobile campaigns. With operations in New York, Toronto, Los Angeles, Montreal, Chicago, and Boston, AcuityAds's customers include both large Fortune 500 enterprises and small to mid-sized businesses. For more information, visit www.acuityads.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute "forward-looking statements" within the meaning of applicable securities laws, including but not limited to statements regarding AcuityAds' areas of focus and service offerings. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. The Company's client that has been mentioned in this press release has the right to exercise an out clause right at any time during the advertising campaign.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE AcuityAds Inc.
For further information: Babak Pedram, Investor Relations, Virtus Advisory Group Inc., 416-644-5081, [email protected]; Tal Hayek, Chief Executive Officer, AcuityAds Inc., 416-218-9888, [email protected]