TORONTO, March 12, 2018 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT) ("AcuityAds" or the "Company"), a technology leader that provides targeted digital media solutions by leveraging its proprietary AI technology to enable advertisers to connect intelligently with audiences across video, mobile, social and online display advertising campaigns, today announced the launch of its next generation AI technology and scalability enhancements to its industry leading Self-Serve Programmatic Marketing Platform.
"We have been working on a number of key performance initiatives over the past year and we are excited to be launching these enhancements that significantly increase the scalability of our Self-Serve Programmatic Marketing Platform and elevate our proprietary AI technology with next generation intelligent processing capabilities," stated Dr. Nathan Mekuz, CTO of AcuityAds.
The launch includes enhancements to the predictive analytics capabilities of the Company's proprietary AI technology as well as scalability enhancements to AcuityAds' Self-Serve Programmatic Marketing Platform.
Next Generation AI Technology
AcuityAds' Self-Serve Programmatic Marketing Platform leverages proprietary AI technology to parse through billions of data points to deliver the most relevant advertising message, to the right user, at precisely the right time. The Company has launched its next generation AI technology, which includes enhanced predictive analytics capabilities focused on increasing the efficiency of the algorithms in finding precisely the right audiences that will deliver the most successful outcomes for a given advertising campaign.
This launch also includes a number of scalability enhancements to its Self-Serve Programmatic Marketing Platform including a re-architected ad bidding engine, based on the Company's proprietary machine-learning technology, which has resulted in the platform's ability to process more than double its current QPS (queries per second) capability. The ad bidding engine was also tuned to more effectively leverage the Company's big data ecosystem to provide more intelligent and optimized processing of billions of incoming ad requests to maximize campaign success for advertisers.
These scalability enhancements are expected to provide an order of magnitude improvement in performance as some initial campaign test benchmarks delivered a 100% to 200% increase in the Self-Serve Programmatic Marketing Platform's ability to process bid requests more intelligently, at greater scale and speed.
The Company believes that the combined benefits of these enhancements will enable faster identification of audiences at a more granular level and help marketers achieve a greater ROI from their advertising spend versus competitive offerings.
"Innovation has always been at the core of Acuity's DNA since our founding. I believe that these major enhancements to our AI technology and scalability provide marketers game-changing performance compared to competitive solutions and vaults AcuityAds to the forefront of the industry." added Dr. Mekuz.
AcuityAds is a technology company that enables marketers to connect intelligently with their most meaningful audiences through digital media. A Self-Serve programmatic marketing platform, powered by machine learning, is at the core of our business. This is accompanied by strategic digital advertising solutions that cater to social, mobile and video-specific needs. AcuityAds empowers marketers by offering transparency on costs and brand safety, and real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results.
AcuityAds is headquartered in Toronto, Canada with offices across North America including New York City, Boston, Chicago, Las Vegas, Los Angeles, San Francisco, Vancouver, Calgary and Montreal. For more information, visit www.AcuityAds.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute "forward-looking statements" within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE AcuityAds Inc.
For further information: Babak Pedram, Investor Relations, Virtus Advisory Group Inc., 416-644-5081, [email protected]; Tal Hayek, Chief Executive Officer, AcuityAds Holdings Inc., 416-218-9888, [email protected]