TORONTO and NEW YORK, Jan. 19, 2016 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT) ("AcuityAds" or "Company"), a leading provider of targeted digital media solutions, enabling advertisers to connect intelligently with their audiences across online display, video, social and mobile campaigns, today announced that it received an order for approximately USD $1,000,000 from a global appliance company to run a fourth consecutive digital ad campaign using its services and technology.
"Once again we are pleased to have received a fourth consecutive order from this industry leader valued at approximately one million dollars," said Tal Hayek, CEO of AcuityAds. "Repeat orders are the best validation we can receive regarding the effectiveness of our platform and services for our clients' digital marketing initiatives."
"Programmatic is becoming more mainstream amongst industry leaders because of its ability to identify and target audiences more effectively," continued Mr. Hayek. "We are very excited by the potential for growth in this segment of digital advertising in 2016."
A combination of direct publisher relationships and integration with 1st, 2nd and 3rd party data, enables AcuityAds to deliver significant granularity in audience targeting for its clients. The Retail industry represents one of six core vertical areas of focus for AcuityAds. The others include Financial Services, Automotive, Healthcare, Politics and Entertainment.
AcuityAds offers marketers a suite of services, technology and expertise to maximize their digital advertising investments. Its programmatic marketing platform is powered by proprietary machine learning technology that enables advertisers to target and connect intelligently with audiences across online display, video, social and mobile campaigns. In 2015, for the second year in a row, AcuityAds was recognized as one of the fastest growing North American technology companies by finishing in the top 10 of Deloitte's 2015 Fast 50™ competition and in the top 100 in Deloitte's 2015 Fast 500™ competition. With sales operations in New York, Boston, Los Angeles, Toronto and Montreal, Acuity's customers range from large Fortune 500 enterprises to small and mid-sized businesses. For more information, visit www.acuityads.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute "forward-looking statements" within the meaning of applicable securities laws, including but not limited to statements regarding AcuityAds' areas of focus and service offerings. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. The Company's client that has been mentioned in this press release has the right to exercise an out clause right at any time during the advertising campaign.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE AcuityAds Inc.
For further information: Babak Pedram, Investor Relations, Virtus Advisory Group Inc., 416-644-5081, [email protected]; Tal Hayek, Chief Executive Officer, AcuityAds Inc., 416-218-9888, [email protected]