TORONTO, Sept. 30, 2015 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT) ("AcuityAds" or "Company"), a leading provider of targeted digital media solutions, enabling advertisers to connect intelligently with their audiences across online display, video, social and mobile campaigns, today announced that the Company has received a third follow-on order for CAD $500,000 from a major global appliance company to run a three-month programmatic advertising campaign.
"As a direct result of successful advertising campaigns, we are pleased to report that we have received a third order to run an additional three month campaign for this industry leader," said Tal Hayek CEO of AcuityAds. "This global appliance company continues to benefit from using our programmatic advertising platform and have increased their total programmatic advertising budget by over 50% from previous campaigns in order to drive sales of kitchen appliances this holiday season."
"Moving into this important back half of the year, we continue to see current customers and advertisers in general, increase their budget allocations to include programmatic advertising in an effort to engage their desired consumer base more effectively," continued Mr. Hayek. "We are very excited about this development and expect strong revenue growth in the remaining parts of this year."
The retail industry represents one of six core vertical areas of focus for AcuityAds that, combined with publisher direct relationships and third party data source integrations, enables AcuityAds to deliver greater granularity in audience targeting. In addition to retail, AcuityAds' other core verticals are financial Services, automotive, healthcare, politics and entertainment.
AcuityAds has developed a programmatic marketing platform powered by proprietary machine learning technology that allows advertisers to target and connect intelligently with their audiences across online display, video, social and mobile campaigns. With operations in New York, Toronto, Los Angeles, Montreal, Chicago, and Boston. AcuityAds's customers include both large Fortune 500 enterprises and small to mid-sized businesses. For more information, visit www.acuityads.com.
Disclaimer in regards to Forward-looking Statements
Certain statements included herein constitute "forward-looking statements" within the meaning of applicable securities laws, including but not limited to statements regarding AcuityAds' areas of focus and service offerings. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, AcuityAds does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events. The Company's client that has been mentioned in this press release has the right to exercise an out clause right at any time during the advertising campaign.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE AcuityAds Inc.
For further information: Babak Pedram, Investor Relations, Virtus Advisory Group Inc., 416-644-5081, [email protected]; Tal Hayek, Chief Executive Officer, AcuityAds Inc., 416-218-9888, [email protected]