Activate Aurora Campaign will transform Aurora into "Canada's Most Active Community"

AURORA, ON, Aug. 11, 2016 /CNW/ - Activate Aurora will launch a town-wide campaign to transform Aurora into "Canada's Most Active Community" on Sunday, September 18.

The campaign is led by Sport Aurora and supported by the Ontario Trillium Foundation. "Everyone is invited to the Activate Aurora Campaign Launch to learn what they can do individually and collectively to transform Aurora into the healthiest and most physically literate community in the nation," said project organizer Ron Weese.

The launch begins at 1 p.m. in the Magna Hoedown tent at Magna Headquarters in Aurora. Celebrity appearances and a Sport Expo are part of the activities.

Activate Aurora began in 2014 when a group of 40 community leaders, spearheaded by Sport Aurora, came together to discuss how to move Aurora into a Sport for Life Community. Following the declaration of 2015 as the Year of Sport in Aurora and the formation of the Mayor's Task Force on Physical Activity, the Town of Aurora along with Sport Aurora and its partners have progressed towards the goal of increasing the physical literacy and well-being of everyone in the community.

The Ontario Trillium Foundation (OTF) is an agency of the Government of Ontario, and one of Canada's largest granting foundations. With a budget of over $136 million, OTF awards grants to some 1,000 projects every year to build healthy and vibrant Ontario communities.

The Activate Aurora Campaign Launch is a free, family-friendly event. Residents can find out more at or by calling 905-726-4776.


Activate Aurora Campaign Launch Event


Sunday, September 18, 2016

1 p.m. to 2 p.m.

Doors open at 12:30 p.m.


Magna Hoedown Tent

337 Magna Drive

Aurora ON L4G 7K1


SOURCE Activate Aurora

For further information: Jackie Cousins, 416-543-7700,

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