MONTREAL, July 27, 2017 /CNW/ -- Acquisio elected a new board member David Lebow, former CRO of Yellow Pages, strengthening its profile as global leaders in marketing technology solutions for local businesses. David credits Acquisio's success in data science advances for his decision to join the board. "SMBs trying to acquire new customers online face huge challenges - high advertising costs, coupled with a lack of time and expertise in managing that advertising. Acquisio's machine learning capabilities are incredibly impressive, helping SMBs truly solve the customer acquisition puzzle," said David. "There's no doubt in my mind that Acquisio has the best technology on the market today. I'm excited to be joining their board at this stage in their growth, and to be part of the company's unique solution to a problem that constantly plagues SMBs."
"David's entire career has been hyper-focused on helping small and local businesses, and his expertise in client relationships will help us do a better job of scaling Acquisio," says Marc Poirier, CEO of Acquisio. "In every role he's been in, his goal has been to help small and mid-sized businesses grow bigger, which is completely aligned with Acquisio's mission to help SMBs thrive in the digital economy. We're proud and honored that he's joining our board."
Most recently, David was Chief Revenue Officer with local marketing pioneers Yellow Pages, leading more than 3,000 salespeople and achieving revenue performance over $2 billion dollars. Yellow Pages is one of the first to solve local business marketing at scale. He played a large role leading their transition to a digital based company. David also played a large role in developing Local at AOL where he oversaw their vertical properties and MapQuest. His experience also includes COO of AMFM, with 675 local radio stations sold to Clear Channel; and CEO of Internet Broadcasting, a SaaS platform owned by Hearst, Post Newsweek, McGraw Hill and CNN.
David is an important addition as Acquisio continues to grow its market share and expand its data-driven marketing platform of solutions aimed at SMBs. He will provide strategic guidance alongside other expert members of the board like Mark Roberge, former CRO and current advisor to HubSpot, and the current Chair Alexander Blum, former Vice President of Product Marketing at AOL and CEO of KickApps prior to its acquisition by Piksel (formerly KITD).
Acquisio empowers SMBs to thrive in the digital economy through agency, reseller and channel partners. It provides software that facilitates customer acquisition using ad platforms such as Google AdWords, Facebook Ads, and Bing Ads. Marketers of any size can benefit from Acquisio's advanced data science and machine learning tools to automate and optimize most of the processes involved in acquiring new customers online.
To learn more about this announcement please contact:
Chandal Nolasco da Silva, Acquisio, Content Manager
6300 Auteuil, Suite 300, Brossard, Quebec, Canada J4Z 3P2
Office : 1 (866) 493-9070
For further information: Chandal Nolasco da Silva, 438-878-2686, [email protected]