Acquisio Announces New Cross-Publisher Support, Predictive Optimization Tools and New Solutions for Local Market
Jul 30, 2015, 11:45 ET
MONTREAL, July 30, 2015 /CNW/ -- Acquisio, a world leader in digital and programmatic marketing solutions, is hosting a Summit the 29th and 30th of July. At the keynote welcome of the Acquisio Summit held in Montreal, QC, Acquisio's CEO, Marc Poirier, made several important announcements regarding new releases and additions to Acquisio's offering.
The announcements included the launch of new Bing Ads campaign cloning, support for two new publishers, ypSearch MarketplaceSM and Yahoo Gemini, a new self service offering of Acquisio's predictive, algorithmic bid and budget management solutions, and the release of Acquisio's new solution for the local mobile market.
Acquisio Launches Bing Ads Cloner
Acquisio's Cloner takes a Google AdWords campaign and creates an equivalent campaign in Bing Ads. The cloner functionality is currently capable of easily reproducing campaigns from AdWords to Bing Ads to promote cross publisher advertising.
"We believe we need to continue to simplify and streamline the process of managing campaigns across publishers." Poirier announced to an audience of over 200 agency and advertising leaders from across the globe, "our ability to replicate campaigns in Bing is exciting news for our clients, and something they have been demanding in recent times."
Acquisio Support for ypSearch MarketplaceSM and Yahoo Gemini
Acquisio announced support for two new publisher platforms, ypSearch Marketplace and Yahoo Gemini.
ypSearch Marketplace is a local search marketplace from YP that enables advertisers to reach a local audience at scale. YP is a leader in local search with more than 70 million monthly visitors to its properties - yp.com and the YPSM app. This relationship will help Acquisio deliver more traffic to its clients in the local space. The integration will import client's ypSearch Marketplace accounts and allow them to visualize stats and create reports.
Acquisio will offer similar support for Yahoo Gemini, a publisher focused on mobile and native advertising. This support allows Acquisio users to import Yahoo Gemini campaigns to the Acquisio platform, visual the data in the campaign browser and create automated cross publisher reports featuring Yahoo Gemini data.
BBM Self Serve
Acquisio announced it will be releasing an in-app version of its industry leading bid and budget management (BBM) solution. BBM is a fully automated algorithm that optimizes and manages bid and budgets for digital campaigns for both Bing and AdWords.
The most recent success data for BBM performance was also shared with the Summit attendees. For June 2015 campaigns optimized through the BBM algorithm were 3.5 times more likely to spend the budget than accounts not on BBM. The average cost per click for campaigns on BBM was also found to be 40% lower than campaigns not on BBM.
"The market has been looking to leverage the power of BBM straight from the Acquisio platform itself, so we are delivering on that demand. Enabling clients to leverage the technology themselves allows us to capitalize on our investments in complex algorithms and machine learning," explained Marc Poirier.
Acquisio's Newest Approach to the Local Market
Acquisio services a substantial number of client campaigns focused on the local market. They will be bringing a complete solution designed for local SMBs, where businesses can modify and monitor their digital footprint without worrying about setting up a website or running AdWords campaigns.
Built on top of Acquisio platform, Acquisio not only offers SMBs an easy solution to reach local clients online, it also provides businesses with accurate budget management and best-in-class optimization. With nearly every aspect automated, Acquisio limits the work required to set up accounts and campaigns online.
For more information, contact Acquisio or attend the second day of the Summit with a one day pass.
Acquisio is a high-powered performance media solution that enables digital marketers to optimize their search campaigns and report on all PPC initiatives including social, mobile, and display, all in one easy-to-use dashboard.
With more than 500 agencies and 25,000+ advertisers in its portfolio, Acquisio is recognized as being one of the fastest growing companies in North America, winning the Deloitte Tech Fast 500 and Fast 50 awards for three consecutive years. The Acquisio software is used by companies like GroupM, Sensis, Hanapin Marketing, iRep, YPG, YP and Microsoft.
With its headquarters in Montreal, Acquisio also has offices in New York, Seattle, London, and Tokyo. For more information, contact Acquisio.
Media Contact: North 6th Agency, Inc. (For Acquisio)
212.334.9753, [email protected]
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