Ackroo signs reseller partnership agreement with West Technology Group in St. Lucia

Ackroo expands into the Caribbean with the addition of their third reseller

OTTAWA, Feb. 5, 2015 /CNW/ - Ackroo Inc. (TSXV: AKR), a gift card, loyalty and rewards technology and services provider, announced today that it has signed a 2 year reseller partnership agreement with West Technology Group. West Technology is a well-known and trusted business and merchant services company with clients throughout the Caribbean.  This agreement entitles them to the non-exclusive rights to sell the Ackroo Anywhere gift card and loyalty solution to all of their current and prospective clients.  With a population of over 40 million people across the Caribbean both organizations expect excellent growth together within this exciting market.

"We are very excited about our continued expansion into the Caribbean and the further strengthening of our partnership with West Technology" said Steve Levely, chief executive officer at Ackroo. "We have been working with West Technology Group for almost a year now supporting their stored value fleet solution and are thrilled to evolve our relationship into a reseller partnership.  West Technology has already forged a partnership with First Caribbean International (an affiliate of CIBC) to provide point of sale solutions to businesses across the Caribbean which makes the West Technology partnership extra exciting for Ackroo due to our existing affiliation with CIBC via our processing partner Global Payments. This will allow us to expand our footprint not just with West Technology but also First Caribbean due to our ability to integrate easily with their combined installed point of sale base across the islands. This falls right in line with our strategic plans to expand and scale into new markets via resellers like West Technology Group." "The Caribbean represents a very interesting market to Ackroo due to the growing payment, gift card and loyalty market combined with the strong history of Canadian and other international organizations successfully expanding and growing their business in the region. It is for all of these reasons that we are extremely focused on making this partnership very fruitful and long lasting."

"We are looking forward to building a strong partnership with Steve and the rest of the Ackroo team to make inroads in the Caribbean market" said Rashid Jean-Baptiste, Managing Director at West Technology Group. "We plan to make it a huge win for consumers and businesses in the region and mutually beneficial for Ackroo and West Technology Group Inc."

About West Technology Group

Incorporated in St. Lucia in April of 2010, West Technology Group strives to help small and medium sized businesses maximize their productivity and profitability by providing reliable and affordable technical support. Functioning as their clients' comprehensive IT department, they deliver even more advantages than a full-time internal team, at a fraction of a cost.  With services such as telecom, point-of-sale, website development, networking, managed services and more, West Technology is a market leader in the Caribbean for IT related services and support. For more information visit: www.westtg.com.

About Ackroo

Ackroo provides gift card and loyalty solutions into the $160 billion North American gift card and loyalty market. Their solutions enable businesses, merchants and business networks to increase profitability and build long-term customer relationships through customized gift card and loyalty programs. Ackroo's web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses to launch gift card & loyalty programs that deliver immediate return on investment. Ackroo is headquartered in Ottawa, Canada. For more information, visit: www.ackroo.com.

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SOURCE Ackroo Inc.

Steve Levely, Chief Executive Officer, Ackroo, Tel: [phone] x730, Email: [email protected]