Ackroo continues to build its reseller channel model with the addition of their newest partnership
OTTAWA, Oct. 30, 2014 /CNW/ - Ackroo Inc. (TSXV: AKR), a loyalty and rewards technology and services provider, announced today that it has signed a reseller partnership agreement with Everlink Payment Services Inc. This licensing rights agreement entitles Everlink to sell the Ackroo Anywhere gift card and loyalty solution to all of their direct current and prospective clients. It also allows Everlink to provide the Ackroo solution to the numerous independent sales organizations and thousands of merchant locations that they support across Canada. Under the terms of the agreement Ackroo will provide access to their platform coupled with direct integration of the Ackroo Anywhere application with Everlink's proprietary payment terminals providing an integrated payment experience for merchants and their consumers. The Everlink payment terminals provide a combination of access to Interac Debit as well as the ability for merchants to process credit cards through various different payment processors. That processing flexibility combined with the addition of being able to process gift cards and loyalty programs through Ackroo provides a true market leading integrated experience for merchants.
Everlink Payment Services Inc. (Everlink) is a leading provider of comprehensive, innovative and integrated payments solutions and services for credit unions, banks, and independent sales organizations across Canada. In addition to supplying best-in-breed technology infrastructure and payment network connectivity via their established Payment Network Gateway – they offer a diversified range of integrated payments Lines of Business including:
- ATM Managed Services, providing the driving technology at the heart of many ATM networks that connect the various ATM operators and their stakeholders.
- Card Issuance & Management, offering a variety of card solutions for financial institutions and other payment card issuers.
- Fraud Management, assisting financial institutions to detect and combat fraud before it happens.
- POS Acquiring, enabling ISOs and financial institutions with the card acceptance solutions and merchant services and support they need to effectively compete and grow their business.
- Professional Services, leveraging the extensive knowledge, expertise and capabilities of our highly experienced team of payment professionals to assist our clients navigate the ever changing payments landscape.
"This partnership creates significant growth opportunities for both Ackroo and Everlink." said Steve Levely, chief executive officer at Ackroo. "Once product integration is complete Ackroo's addressable market in Canada will grow substantially via the addition of Everlink's current merchant base that will increase due to new merchants attracted by advantages of the integrated platform. Both Ackroo and Everlink have aggressive growth strategies for 2015 and beyond. The Everlink branded integrated solution will support these strategies by providing the differentiation and stickiness that comes with an integrated gift card/loyalty platform. "
"This agreement with Ackroo is part of a current Everlink initiative to drastically build upon our already solid and well respected POS Acquiring line of business," said Ross Haider, Everlink's new General Manager of POS Acquiring. "These innovative gift card and loyalty solutions will provide our independent sales organization clients market proven tools to attract new merchants with the prospect of improved customer retention, greater customer insight and increased revenue. They also benefit our credit union and bank clients who will soon be able to offer gift card and loyalty solutions to their merchant members through our newly revamped Merchant Acquiring Program."
Ackroo provides gift card and loyalty solutions into the $160 billion North American gift card and loyalty market. Their solutions enable businesses, merchants and business networks to increase profitability and build long-term customer relationships through customized gift card and loyalty programs. Ackroo's web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses to launch gift card & loyalty programs that deliver immediate return on investment. Ackroo is headquartered in Ottawa, Canada. For more information, visit: www.ackroo.com.
The TSX Venture Exchange has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE: Ackroo Inc.
For further information: John Chapman, Chief Financial Officer | Ackroo, Tel: 613-599-2396 x714, Email: [email protected]; Daniel Whiting, Manager, Marketing & Communications | Everlink, Tel: 905-946-5880, Email: [email protected]