Ackroo adds another strategic partner to further expand channel go to market strategy
OTTAWA, Sept. 24, 2015 /CNW/ - Ackroo Inc. (TSXV: AKR) (OTC: AKRFF) ("the Company"), a gift card, loyalty and rewards technology and services provider, and P.O.S. West Ltd., a major Canadian supplier of Electronic Payment Services including Visa, MasterCard and Interac for merchants, are pleased to announce that the two companies have reached an agreement for P.O.S. West to work as a referral partner with Ackroo for their growing customer base. With this partnership P.O.S. West will be able to offer all of their merchants across Canada the opportunity to use the full Ackroo product suite via P.O.S. West certified terminals, Ackroo's web virtual terminal, and through direct integration with various POS management systems making it seamless for P.O.S. West merchants to launch their own gift card and rewards programs.
"The partnership with P.O.S. West further supports our channel strategy for organic growth" said Steve Levely, chief executive officer at Ackroo. "As we continue to scale it is critical that we continue to partner with organizations like P.O.S. West who have a captive and growing audience of merchants looking for value added solutions like Ackroo's. It is also important for Ackroo that we are very selective in who these partners are from a branding, support and technology perspective while keeping in mind our other partners to insure we reduce and ideally eliminate any channel conflict. P.O.S. West is a great addition to our referral partners as they do align with Ackroo's channel strategy in many ways and also share similar organic and inorganic growth goals as well. We are excited to be working with their team and look forward to a very successful partnership together."
"We believe that this is more than a gift card and loyalty solution this is a relationship that has been formed between our two companies which allows our merchants the opportunity to utilize a solution we have complete confidence in" said Peter Burletoff, general manager at P.O.S. West. "We look forward to a long term relationship with Steve and his team at Ackroo."
About P.O.S. West Ltd.
Founded in 2001, P.O.S. West Ltd. is a privately held company with its head office located in Sexsmith, in Northern Alberta. P.O.S. West expansions over the past couple years have allowed them to service clients coast to coast across Canada. Regional offices strategically located across the country have enabled P.O.S. West to continue its business model since their inception of "face to face sales and service." Undoubtedly giving them a clear competitive edge in the industry. For more information, visit: www.poswest.com.
Ackroo provides gift card and loyalty solutions into the $160 billion North American gift card and loyalty market. Their solutions enable businesses, merchants and business networks to increase profitability and build long-term customer relationships through customized gift card and loyalty programs. Ackroo's web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses to launch gift card & loyalty programs that deliver immediate return on investment. Ackroo is headquartered in Ottawa, Canada. For more information, visit: www.ackroo.com.
The TSX Venture Exchange has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward Looking Statements
These forecasts and forward-looking statements are not guarantees of future performance and activities and are subject to risks and uncertainties. The company has based these forward-looking statements on assumptions and assessments made by its management in light of their experience and their perception of historical trends, current conditions, expected future developments and other factors they believe to be appropriate. Important factors that could cause actual results, developments and business decisions to differ materially from those anticipated in these forward-looking statements include, but are not limited to: the company's ability to raise enough capital to support the company's go forward plans; the overall global economic environment; the impact of competition and new technologies; general market, political and economic conditions in the countries in which the company operates; projected capital expenditures and liquidity; changes in the company's strategy; government regulations and approvals; changes in customers' budgeting priorities; plus other factors that may arise. Any forward-looking statements in this press release are made as of the date hereof, and the company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
SOURCE Ackroo Inc.
For further information: Steve Levely, Chief Executive Officer | Ackroo, Tel: 613-599-2396 x730, Email: [email protected]