Ackroo Selected to Launch Independent Gas Station Rewards Program

Ackroo expands the reach of its gift card and loyalty rewards solutions

OTTAWA, Jan. 8, 2014 /CNW/ - Ackroo Inc. (TSX-V: AKR), a loyalty and rewards technology and services provider, announced today that it has been selected to launch a gift card and loyalty rewards program for an independent chain of 16 gas stations in Ontario.

"I am very excited about our entry into the fuel retailing sector with the addition of our first gas station program." said Eamonn Garry, chief executive officer at Ackroo. "The launch of this program shows Ackroo's capability to provide competitive loyalty programs that allow the independent suppliers, managing approximately 50% of the more than 12,000 Canadian gas stations, to compete with large chains such as Petro Canada, Shell and Esso. We believe that our technology and commercial approach can effectively level the gift and loyalty playing field for these independents and allow them to compete equally for customer loyalty and revenue growth with these global brands."

With over 650 customer merchant locations, Ackroo's web-based software platform combines the convenience of a gift card, the customer retention power of a loyalty program and the immediacy of promotional offers in a single, easy-to-use solution enabling businesses of all sizes to launch customer retention programs that drive revenue.

About Ackroo

Ackroo provides gift card and loyalty solutions into the $145 billion North American gift card and loyalty market. Their solutions enable businesses, merchants and business networks to increase profitability and build long-term customer relationships through customized gift card and loyalty programs. Ackroo's web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses to launch loyalty programs that deliver immediate return on investment. Ackroo is headquartered in Ottawa, Canada. For more information, visit: www.ackroo.com.

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The TSX Venture Exchange has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable Canadian securities legislation. These forward-looking statements include, among others, statements regarding business strategy, plans and other expectations, beliefs, goals, objectives, information and statements about possible future events. Readers are cautioned not to place undue reliance on such forward-looking statements. Forward-looking statements are based on current expectations, estimates and assumptions that involve a number of risks, which could cause actual results to vary and in some instances to differ materially from those anticipated by Ackroo Inc. and described in the forward-looking statements contained in this press release. No assurance can be given that any of the events anticipated by the forward-looking statements will transpire or occur or, if any of them do so, what benefits Ackroo will derive there-from.

SOURCE: Ackroo Inc.

John Chapman
Chief Financial Officer | Ackroo
Tel: [phone] x714
Email: [email protected]

Andrew Mugridge
President | Network IR
Tel: [phone]
Email: [email protected]