Ackroo Selected as Loyalty Provider for Dilawri Group of Companies' Saskatchewan Dealerships

Canada's largest automotive group to use Ackroo's DealerCard loyalty platform

OTTAWA, May 7, 2013 /CNW/ - Ackroo Inc. (TSX-V: AKR), a loyalty and rewards technology and services provider, announced it has been selected by the Saskatchewan members of the Dilawri Group of Companies ("Dilawri"), Canada's largest auto group, to power their Dilawri Advantage Program; a customer loyalty program to incent and reward Dilawri customers for their patronage. The first phase of the Dilawri Advantage Program has launched in seven of their Regina, Saskatchewan stores.

Ackroo's web-based loyalty and rewards software platform enables retailers, merchants, franchises and business networks to increase profitability and build long-term customer relationships through customized loyalty and rewards programs.

The Dilawri Group's seven Saskatchewan dealerships are part of over 46 dealerships representing 29 automotive brands owned and operated by the Dilawri Group of Companies in Ontario, Saskatchewan, Alberta and British Columbia.

Dilawri will be using Ackroo's DealerCard program; a turn-key loyalty program specifically designed for the automotive industry to allow independent car dealerships and dealer groups to reward customer loyalty, boost customer retention and create new revenue streams.

The Dilawri Advantage Program allows customers to earn loyalty dollars for purchases that can be redeemed for service, parts and accessories at any of the participating Dilawri Group dealerships.

"The launch of the Dilawri Advantage Program is another example of the Dilawri Group's ongoing commitment to delivering superb customer service. We are pleased to partner with Ackroo and Peter Hucul, DealerCard agent, to launch our own loyalty rewards program that is both easy to use for our dealerships and is a seamless experience for our customers," commented Allen Lamoureux, regional director of operations for the Dilawri Group of Companies. "We chose Ackroo's DealerCard program for the flexibility, affordability and immediate business impact that we were looking for in a loyalty solution, along with their intimate understanding of the automotive industry. We look forward to working with Peter and Ackroo as we roll out the Dilawri Advantage Program."

"The Dilawri Group of Companies is a proven leader in the automotive industry and we are honoured to welcome them to the Ackroo family," said Eamonn Garry, chief executive officer at Ackroo. "Our partnership with Dilawri Group of Companies is in line with our plan to expand our support of larger businesses such as automotive dealerships and dealer groups; the launch of the Dilawri Advantage program is another significant proof point in this strategy and speaks to the fact that all businesses, big or small, can benefit from Ackroo's loyalty and rewards solutions."

About Ackroo

Ackroo enables businesses, independent merchants and retailers, franchises and business networks to build long-term customer relationships through customized loyalty and rewards programs. Their web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses of any size to design and launch their own five-star loyalty program. Ackroo is headquartered in Ottawa, Canada. For more information, visit:

The TSX Venture Exchange has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.


SOURCE: Ackroo Inc.

For further information:

John Chapman
Chief Financial Officer | Ackroo
Tel: 613-599-2396 x714

Jennifer Nelson
Vice President, Marketing | Ackroo
Tel: 613‐599‐2396 x705

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