Ackroo releases new loyalty enhancements for businesses

Ackroo adds departmental, SKU and tender based loyalty options to its platform

OTTAWA, Nov. 27, 2014 /CNW/ - Ackroo Inc. (TSX-V: AKR), a loyalty and rewards technology and services provider, announced enhancements to Ackroo3 its market leading Gift Card and Loyalty Platform. The enhancements enable Ackroo's fully integrated retail and restaurant clients to create more sophisticated, profitable and versatile loyalty programs specifically tailored for their business and customers and focused on aligning retention and profitability. These include the following key features:

Tender Based Loyalty:
All businesses have credit and debit fees which can significantly impact their bottom line; with Tender Based Loyalty, fully integrated businesses can incentivize and reward consumers for paying with tender types that make sense for the business.

Departmental Based Loyalty:
Most businesses have more than one department with varying margins between the departments. Flat reward schemes for these types of business are not ideal. With Departmental Based Loyalty, fully integrated businesses can easily adjust their reward levels by department, ensuring that they can maximize their profitability by aligning their margins and rewards.

SKU Based Loyalty:
Most businesses operate based on SKUs whether for basic retail operations, supplier promotions or selling on slow moving stock. SKU Based Loyalty enables fully integrated businesses to assign unique rewards down to the individual SKU, directing consumer spend to where it makes the most difference to a business and helping businesses control and direct their cash flow by better managing their inventory.

"These enhancements illustrate the depth and breadth of our solutions." said Steve Levely, Chief Executive Officer at Ackroo. "Our customers have been asking for more flexibility and customized ways to reward their customers and these enhancements allow us to do so.  This new functionality coupled with the simplicity and elegance of the Ackroo 3 platform, provides a whole new level of usability and differentiation for our customers and further positions Ackroo for growth within our current and future customer base."

About Ackroo
Ackroo provides gift card and loyalty solutions into the $160 billion North American gift card and loyalty market. Their solutions enable businesses, merchants and business networks to increase profitability and build long-term customer relationships through customized gift card and loyalty programs. Ackroo's web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses to launch gift card & loyalty programs that deliver immediate return on investment. Ackroo is headquartered in Ottawa, Canada. For more information, visit: www.ackroo.com.

The TSX Venture Exchange has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

 

SOURCE: Ackroo Inc.

Steve Levely, Chief Executive Officer | Ackroo, Tel: [phone] x730, Email: [email protected]