Ackroo launches Ackroo3 - The next generation Gift Card and Loyalty Platform

Ackroo's expands the reach of its gift card and loyalty rewards solutions

OTTAWA, Feb. 20, 2014 /CNW/ - Ackroo Inc. (TSXV: AKR), a loyalty and rewards technology and services provider, announced today that it has launched Ackroo3, the next generation Gift Card and Loyalty Platform with breakthrough application development and customer interaction capabilities. With this launch, merchants can directly integrate their own operational infrastructure or build custom programs and applications directly on top of the Ackroo3 platform. Third party app developers can also get in on the fun by creating their own gift card and loyalty applications for their favorite compute platform, including web, mobile and tablet, and connect their work with merchants operating on the Ackroo3 platform.

"I'm very pleased and excited with the launch of the Ackroo3 platform." said Eamonn Garry, chief executive officer at Ackroo. "This unique platform brings greater levels of loyalty and rewards accessibility to our existing markets and opens up new markets due to the new and exciting methods of integration for merchants and consumers that are included. With this innovative approach, the company will increase the ease of adoption of our loyalty and reward solutions. Ackroo3 provides the platform for increased market share by providing enhanced client accessibility and user customization."

With over 650 customer merchant locations, Ackroo's web-based software platform combines the convenience of a gift card, the customer retention power of a loyalty program and the immediacy of promotional offers in a single, easy-to-use solution enabling businesses of all sizes to launch customer retention programs that drive revenue.

About Ackroo

Ackroo provides gift card and loyalty solutions into the $145 billion North American gift card and loyalty market. Their solutions enable businesses, merchants and business networks to increase profitability and build long-term customer relationships through customized gift card and loyalty programs. Ackroo's web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses to launch loyalty programs that deliver immediate return on investment. Ackroo is headquartered in Ottawa, Canada. For more information, visit: www.ackroo.com.

The TSX Venture Exchange has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE: Ackroo Inc.

John Chapman
Chief Financial Officer | Ackroo
Tel: [phone] x714
Email: [email protected]

Andrew Mugridge
President | Network IR
Tel: [phone]
Email: [email protected]