Ackroo Appoints Eamonn Garry as Chief Executive Officer

OTTAWA, March 11, 2013 /CNW/ - Ackroo Inc. (TSX-V: AKR) (the "Company") is pleased to announce the appointment of Mr. Eamonn Garry to the position of chief executive officer.

As chief technology officer and more recently, chief operating officer, Mr. Garry has played an instrumental role in building and leading the Company's technology, product management, sales and operations. Mr. Garry brings over 20 years experience in a variety of senior engineering and management roles at Amdocs, Bridgewater Systems and Nortel Networks.

The appointment of Mr. Garry as CEO supports the Company's continued focus on delivering an innovative and cost effective customer loyalty platform for local merchants across North America.  Ackroo's SaaS-based solution is designed for small to medium sized businesses and merchants looking for an affordable and easy to implement loyalty platform that enables them to build long-term profitable customer relationships as well as remain competitive with major retailers and national brands.

As part of this transition, Tyler Nelson has stepped down from the position of chief executive officer and will now spearhead a number of the Company's strategic initiatives, with a view to adding additional revenue streams and strategic partnerships to compliment the Company's core business. Mr. Nelson will remain on the Company's board of directors.

"Ackroo is now on a solid operational footing with a talented and dedicated team and committed go to market partners," said Mr. Nelson. "I look forward to continuing to work with Eamonn, the management team and the board to guide the company's next phase of growth."

"I am excited to continue to execute our plan which is focused on the growth of our rapidly expanding customer base of small to mid-sized local merchants", noted Eamonn Garry. "Our experience to date has allowed us to be more cost effective in terms of customer acquisition, while maintaining our strong service offering that is quickly becoming a key component of our merchant customers' strategy to attract and retain their own customers."

The Company also announces the resignations of Shawn Kahandaliyanage as executive vice president, corporate development and John Shannon as executive vice president, market development. The Company thanks Mr. Kahandaliyanage and Mr. Shannon for their contributions to the growth of the Company.

About Ackroo

Ackroo enables small to medium sized businesses, independent merchants and business networks to increase profitability and build long-term customer relationships through customized loyalty and rewards programs. Their web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses of any size to design and launch their own five-star loyalty program. Ackroo is headquartered in Ottawa, Canada. For more information, visit:

The TSX Venture Exchange has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE: Ackroo Inc.

For further information:

John Chapman
Chief Financial Officer | Ackroo
Tel: 613-599-2396 x714

Jennifer Nelson
Vice President, Marketing | Ackroo
Tel: 613‐599‐2396 x705

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Ackroo Inc.

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