Ackroo Announces Sean Erjavec as Executive Vice President, Sales

OTTAWA, Oct. 11, 2012 /CNW/ - Ackroo Inc. (TSX-V: AKR), a loyalty and rewards technology and services provider, today announced the appointment of Sean Erjavec as executive vice president, sales. In this new role, Erjavec will lead Ackroo's sales teams and revenue initiatives for direct and indirect sales channels. Erjavec brings over 20 years of experience in sales and sales leadership roles.

In 2009, Erjavec joined Adenyo, a Canadian mobile marketing and advertising company, as vice president, sales where he doubled the sales team to grow North American revenue by 185% in 18 months. Following Adenyo's acquisition by Motricity (NASDAQ: MOTR) in April 2011, he continued to lead the mobile marketing and advertising enterprise teams where he grew revenue 168% by the end of 2011. Most recently, Erjavec led the sales team at Voltari, the mobile media division of Motricity, where he led a 250% year-over-year growth in advertising sales. Prior to Adenyo, Erjavec held senior sales and sales leadership positions at Campana Systems, Telus and Workstream.

"Sean is a strong sales leader with a proven track record of building and scaling incredibly successful sales teams in combined technology and services companies," said Tyler Nelson, chief executive officer at Ackroo. "He will be a pivotal member of the executive team as we expand our market-share in Canada and the U.S. I look forward to working with him again in building another successful sales team under his leadership here at Ackroo."

About Ackroo

Ackroo enables small to medium sized businesses, independent merchants and business networks to increase profitability and build long-term customer relationships through customized loyalty and rewards programs. Their web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses of any size to design and launch their own five-star loyalty program. Ackroo's online and in-store loyalty program options provide a blend of stored value capabilities and diverse loyalty incentives, arming businesses with their own 'private currency' and the flexibility to create customized loyalty programs that resonate with their customers. Ackroo is headquartered in Ottawa, Canada. For more information, visit: www.ackroo.com.

The TSX Venture Exchange has in no way passed upon the merits of the proposed transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release

This press release contains statements that may constitute "forward-looking statements" within the meaning of applicable Canadian securities legislation.  These forward-looking statements include, among others, statements regarding business strategy, plans and other expectations, beliefs, goals, objectives, information and statements about possible future events. Readers are cautioned not to place undue reliance on such forward-looking statements. Forward-looking statements are based on current expectations, estimates and assumptions that involve a number of risks, which could cause actual results to vary and in some instances to differ materially from those anticipated by Ackroo Inc. and described in the forward-looking statements contained in this press release. No assurance can be given that any of the events anticipated by the forward-looking statements will transpire or occur or, if any of them do so, what benefits Ackroo will derive there-from. 

SOURCE: Ackroo Inc.

Aaron Kabucis
TMX Equicom
Tel: [phone] x230
Email: [email protected] 

Jennifer Nelson
Vice President, Marketing | Ackroo
Tel: 613‐599‐2396 x705
Email: [email protected]