ABSOLUT launches first ever Canadian city-inspired bottle

ABSOLUT Vancouver limited-edition bottle to support local arts project

VANCOUVER, Nov. 10 /CNW/ - Today, ABSOLUT vodka unveiled ABSOLUT Vancouver, a new, limited-edition bottle designed to embody Vancouver and support the local arts community. Up to $120,000 from the bottle's proceeds will go towards a new Vancouver arts project.

As part of its tribute to Vancouver arts, ABSOLUT commissioned local illustrator and graphic artist Douglas Fraser to design the limited-edition bottle to reflect the uniqueness of the city. Featuring a bold, yellow and blue sea plane soaring above Vancouver's skyline and sealed within an emblematic 'V' symbol, the design exemplifies what it means to live, work and play in Vancouver.

"It is an honour to partner with ABSOLUT to create something special for Vancouver," said Douglas Fraser. "This city is unique and contemporary and I designed the bottle to reflect that."

ABSOLUT Vancouver is the first Canadian city to join the brand's exclusive city-themed bottle portfolio, as part of its long-running "Cities" campaign, which already includes ABSOLUT New Orleans (2007), ABSOLUT Los Angeles (2008) and ABSOLUT Boston (2009).

"Vancouver was a natural choice for ABSOLUT's next city-themed bottle," said Kelly Kretz, Senior Brand Manager for ABSOLUT vodka. "In addition to being globally recognized as an exciting, cosmopolitan and naturally stunning Canadian city, Vancouver is a hotbed of cultural and creative talent, which ABSOLUT is very proud to support."

The launch of ABSOLUT Vancouver follows a call-to-action for local artists to submit proposals describing how they would support Vancouver art with up to $120,000. Starting today, top finalists will be displayed online at www.absolutvancouver.ca and Vancouverites are invited to vote for their favourite proposal. The winning idea will be announced in 2010.

ABSOLUT Vancouver retails for $25.95 and is available exclusively in British Columbia.

ABSOLUT Collaborations:

ABSOLUT's history-making artistic collaborations include work with over 300 painters, sculptors, glass designers, musicians and fashion designers, including: Andy Warhol, Lenny Kravitz, industrial design artist Konstantin Grcic, digital art pioneer Laurence Gartel and comedic actor Zach Galifianakis.

Corby Distilleries Limited:

Corby is a leading Canadian manufacturer and marketer of spirits and imported wines. Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser's Canadian rye whiskies, Lamb's rum, Polar Ice vodka and Seagram's Coolers. Through its affiliation with Pernod Ricard, Corby also represents leading international brands such as ABSOLUT vodka, Chivas Regal, The Glenlivet and Ballantine's scotches, Jameson Irish whiskey, Beefeater gin, Malibu rum, Kahlua liqueur, Mumm champagne, and Jacob's Creek and Wyndham Estate wines.

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For further information: For further information: Jennifer Pyne or Sarah Bush, Harbinger Communications, jpyne@harbingerideas.com or sbush@harbingerideas.com, (416) 960-5100, 1-877-960-5100 ext. 264 or 224

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