Sotic and OpenText Provide New Omni-channel Web Experience for Club Fans
LONDON, March 19, 2015 /CNW/ -- OpenText™ (NASDAQ: OTEX,TSX: OTC), a global leader in Enterprise Information Management (EIM), and digital sports agency Sotic, have announced that www.afc.co.uk, the website for Aberdeen Football Club, has seen a surge in visitors since it implemented a new digital platform based on OpenText Experience Suite.
The new features of the website place statistics at the heart of the fan's experience, with live match tracking and in-depth pre-match, post-match and in-game statistics and analysis. The homepage can be updated in real time to deliver a dynamic "match-day" experience, with player profiles updated with news, photographs and individual performance statistics in real time. With 58% of website visitors engaging through mobile devices, it was vital that the website allowed for a seamless, integrated omni-channel experience.
"Exploring a new web content management system that offers a rich and engaging experience for all our fans is important for us," said David Bowman, IT manager at Aberdeen Football Club. "On match days especially, we want to be able to easily share photos across all of our properties in real time and provide up to the minute statistics from Opta, the world's leading sport data company, without having to manually update them ourselves. Thanks to Sotic and OpenText all of these problems are now solved in a single solution."
Using OpenText Experience Suite, the club website was designed by Sotic to provide fans with a more engaging online experience, with a focus on serving content to mobile devices that act as a 'second screen'. Fans are now able to access match statistics via a live data feed on their iPads, Android tablets or smartphones whilst watching games live in a stadium or on TV.
Bowman concludes, "Aberdeen is an ambitious club, both on and off the pitch, and our new digital platform now provides fans with an unparalleled online experience. OpenText is straightforward, accessible and it empowers my IT team to react quickly, share content at scale and synchronize assets with our Twitter and Facebook pages in real time. We now have one of the best sites in Scottish football that matches our ambitions on the pitch. The response from our fans has been really positive."
Roland Mercer, Head of Production at Sotic said, "The IT team at Aberdeen FC are true innovators. The omni-channel OpenText platform utilises their rich library of digital assets, delivering an adaptive customer experience to meet the needs of their fan base. It has been a pleasure collaborating with them to deliver this project and ignite further interest in their club."
As a core component of OpenText's Experience Suite, OpenText Web Experience Management enables customers to design, develop and deploy rich multi-channel experiences that drive customer interactions anytime, anywhere, on any device, with any content. It simplifies workflows and is a platform to create, curate and manage media, web, documents, social and any other digital assets that need to be presented to an audience.
OpenText's Experience Suite helps website owners to accelerate collaborative media creation and personalisation to ensure that each user gets the best possible experience at every point of interaction. It rapidly builds business applications to address digital marketing, customer self-service, social communities and brand management needs, in addition to adapting information that orchestrates secure, consistent, and compelling interactions across multiple channels and devices.
Watch the OpenText Customer Experience Management video here.
Learn more about OpenText EIM:
- Read the blog of Mark Barrenechea, OpenText's CEO
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OpenText is the leader in Enterprise Information Management, helping customers to create a digital-first world by simplifying, transforming, and accelerating their information needs. Over 100,000 customers already use OpenText solutions, either on premises or in our cloud. For more information about OpenText (NASDAQ: OTEX;TSX: OTC), please visit: www.opentext.com.
About Sotic Ltd
Sotic is a digital sports agency specialising in delivering award-winning web technologies and applications. Its growth to market leader has been achieved by developing practical solutions that meet sport's unique day-to-day needs.
Sotic is proud to work with many sporting clubs, federations and governing bodies delivering their online and mobile requirements, including websites, email marketing, social media, multimedia broadcasts, eCommerce, mobile platforms, integrated statistics software and membership management.
Sotic prides itself on its extensive knowledge base, its unrivalled integrated statistical and results delivery and above all its commitment to providing world class, round the clock support to all its customers.
Clients currently include: The International Sailing Federation, Irish Rugby Football Union, HK Rugby Union, European Rugby Cup, Welsh Rugby Union, Premiership Rugby, GB Basketball, Archery GB and Wales Rally GB.
About Aberdeen Football Club
Aberdeen Football Club has, since its foundation in 1903, developed a reputation, both nationally and internationally, as one of the UK's best-known clubs. The Club has and will continue to nurture talent and embrace opportunity and change in an innovative manner.
On the field the Club has a long history of success, both within Scotland and Europe, with the 1980's particularly being an era of unparalleled achievements. Off the field AFC has consistently recognised the need to be at the forefront, as demonstrated by the fact that Pittodrie was the first all-seated stadium in Britain.
Any club can only succeed through the combined efforts of its members and supporters and AFC recognises the importance of such support in the ongoing development of the Club. Future investment will continue to be geared towards the creation of quality in terms of the football squad, the stadium and ancillary areas, hospitality facilities and community involvement.
For more information please visit www.afc.co.uk or contact Lisa Sheran Tel: +44 1224 650442 email: email@example.com
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For further information: Ben Sewell / Claire Unwin, LEWIS PR, +44 (0) 207 802 2626, firstname.lastname@example.org, email@example.com; Lyndsey Irwin, Sotic, +44 (0) 20 7691 4436, firstname.lastname@example.org, www.sotic.net, http://www.OpenText.com