A World First - Quebec company GURU breaks new ground with the launch of sparkling water infused with energizing green tea

MONTREAL, March 11, 2016 /CNW Telbec/ - Quebec company GURU is pleased to announce the launch of GURU Energy Water in Canada. This sparkling energy water, the only one of its kind in the world, will be available in three flavours: lime, red grapefruit and pomegranate. The organic, zero-calorie, sugar-free, GMO-free and vegan drink's energizing properties come from natural caffeine extracted from green tea.

Traditional soft drinks, criticized for their high sugar content and chemical ingredients, have seen a decline of roughly 25 per cent in sales over the past 20 years, mainly in favour of bottled water, whose sales could exceed those of soft drinks by 2017. Many consumers still miss the sparkling, sweet refreshing taste and energy that caffeinated soft drinks have to offer. GURU Energy Water fills this gap, providing a healthy alternative unrivalled in the industry, blending the very best of sparkling water, natural fruit flavours and energizing botanical extracts.

GURU Energy Water contains zero calories and no sugar, instead using two natural and organic sweeteners: erythritol and stevia extract. It also comes with naturally sourced caffeine that is extracted from organic green tea through a process that eliminates its bitterness and retains its energizing qualities and valuable antioxidants. GURU Energy Water has as much caffeine (100 mg) as an average cup of coffee or approximately two cans of soft drinks.

"Our first product, GURU Organic Energy Drink, is the fastest-growing energy drink within Québec grocery stores*," said Carl Goyette, Vice President of Sales and Marketing for GURU. "This is due to the fact that more than half of today's energy drink lovers are looking for a healthy alternative, and soft drink consumers are in the same situation. GURU Energy Water is the only product of its kind and comes just in time to meet the growing demand for organic, sugar-free, zero-calorie functional drinks."

The product was launched in the U.S. in 2015 and is currently available at Whole Foods, the largest retailer of natural products in the country, and a growing number of grocery chains. It has been well received by consumers and U.S. magazine Vegan Health & Fitness bestowed the product with its "Best Beverage Award" earlier this year.

GURU Energy Water is available online at www.guruenergy.com and in most grocery and convenience stores. Each 355 ml can contains 100 mg of naturally sourced caffeine and retails between $2.69 and $3.49. The product, which comes in recyclable packaging, received the "Canada Organic" certification from Ecocert Canada.

List of ingredients:

GURU Energy Water - Pomegranate: Sparkling water, organic erythritol (natural sweetener), organic pomegranate juice concetrate, organic pomegranate flavour, organic infused green tea extract (100 mg caffeine), citric acid, organic stevia extract.

GURU Energy Water - Lime: Sparkling water, organic erythritol (natural sweetener), organic lemon juice concentrate, organic lime flavour, organic infused green tea extract (100 mg caffeine), citric acid, organic stevia extract.

GURU Energy Water - Red Grapefruit: Sparkling water, organic erythritol (natural sweetener), organic red grapefruit juice concentrate, organic grapefruit flavour, organic infused green tea extract (100 mg caffeine), citric acid, organic stevia extract.

About GURU
Ever since pioneering the world's first all-natural energy drink back in 1999, GURU has become one of the fastest-growing producers of natural and organic beverages. The company markets GURU Energy Drink across Canada and the U.S. Through its corporate philosophy and line of beverages, GURU provides good energy to people with big dreams— because anything is possible with the right dose of will, inspiration and good energy. The company's head office is in Montreal, Canada. Website: www.guruenergy.com.

Follow us on social media:

Facebook: facebook.com/guruenergy/
Instagram: instagram.com/guruenergydrink/
Twitter: twitter.com/guruenergy

*Nielsen, Grocery Channel QC, 52 weeks ending Sept. 19th, 2015.


For further information:

Sarah Cope-Corbeil/Marie-Emmanuelle Khoury, Torchia Communications, 514-288-8290 (ext. 222/214), sarah@torchiacom.com/mekhoury@torchiacom.com

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