A Strategic, Multichannel Plan Can Maximize the Reach of Your Content

TORONTO, July 20, 2016 /CNW/ - Publishing your content is not the final step of your content marketing plan; distributing your message effectively is. Your message will remain on your owned media, never to be seen by potential customers if you do not have a solid strategic, multichannel distribution plan in place to maximize the reach of your message.

Your distribution plan will change depending on the type of message you are sharing as well as who your targeted audience is.

"When creating a communications plan, it's important to identify the best channels to reach your audiences and objectives."Eva Rohrman, Director of Solutions and Customer Lifecycle Marketing, PR Newswire

This CNW white paper, Maximize the Reach of Your Message with a Strategic, Multichannel Plan, explores seven working case studies that offer ideas on building, targeting and sharing your message to help you achieve your communication goals.

Each case study illustrates how different companies used an intelligent mix of communication channels to ensure maximum reach and distribution of the brand's message, achieving the company's strategic objective.

The case studies look at:
1. Product Announcements
2. Earnings and Material News
3. Crisis Communication and Issue Management:
4. Content for professionals
5. Content for Consumers
6. Cause Marketing Announcements
7. Strategic News

For a detailed look at each case study and to see how a multichannel distribution plan can achieve your strategic objectives and reach your communication goals, download Maximize the Reach of Your Message with a Strategic, Multichannel Plan.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.


Image with caption: "A strategic, multichannel plan can maximize the reach of your content. (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160720_C8092_PHOTO_EN_738325.jpg

Image with caption: "Four Questions to ask that will improve your distribution strategy (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160720_C8092_PHOTO_EN_738327.jpg

For further information: Media Contact: Melissa Meyer, Communications Assistant, melissa.meyer@newswire.ca

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