A simple & better mobile option for Canadians

PC® mobile expands its offering with consumer-friendly monthly plans that deliver value and protection

TORONTO, June 19, 2013 /CNW/ - PC® mobile today announced its entry into the post-paid wireless market with simple and better voice and data monthly packages designed as an alternative to the national carriers. The new consumer-friendly PC® mobile monthly plans offer unique protection against "billing shock", along with a wide range of included features, no activation fees or cancellation charges, and some of the shortest contract terms currently available in the Canadian market.

PC® mobile plans are available with the latest technology, including top brands and smart devices from Samsung and BlackBerry, at prices suitable for every member of the Canadian family. PC® mobile also offers free personalized sign-up and service at The Mobile Shop, located at select Loblaw locations across Canada.

"With our new plans, PC® mobile provides Canadians with excellent value, protection and flexibility," said Maria Forlini, Senior Vice President of President's Choice Services. "We continue to offer consumers the choice and convenience they have come to expect from the PC® brand, along with shorter contract terms and unique features that provide cost certainty to guard against huge unexpected bills or roaming charges."

The new PC® mobile monthly packages help customers manage their monthly plans, making PC® mobile the perfect choice for families who want to monitor their mobile usage and help avoid "billing shock." With this feature, customers receive notifications when anyone on their plan approaches, reaches or exceeds their monthly allotment of voice or data, and with a quick call or click can opt to limit or add more time to their plan.

With two simple contract term options of 18 or 30 months, all three PC® mobile monthly plans offer nationwide minutes, data, unlimited international text, picture and video messaging. All monthly plans come with full voice mail, call display, call waiting and call forwarding—all included. PC® mobile also offers free evenings and weekends, and unlimited Canada-wide family calling on the same account.

To celebrate its launch, PC® mobile is offering time-limited introductory rate plans for customers who sign up early for 18 or 30 month activations, including:

  • Combo 35: $35 monthly fee; includes 400 Canada-wide Anytime Minutes and 200 MB data (in Canada);
  • Combo 50: $50 monthly fee; includes 1000 Canada-wide Anytime Minutes and 1 GB data (in Canada); optional ; and
  • Combo 65: $65 monthly fee; includes unlimited Canada-wide Anytime Minutes and 2 GB data (in Canada).

In addition, customers will receive a $100 President's Choice® gift card with 18 or 30 month new contract activations on any phone in the PC® mobile lineup as part of the time-limited launch promotion. Customers can also earn double PC® points, redeemable toward free groceries and merchandise, if they pre-authorize their monthly mobile payments using a PC Financial® MasterCard®.

"We're confident that PC® mobile has a plan that is right for any member of the family, whatever their individual needs or budget," said Forlini. "Add in the ease of shopping for the latest smartphones at Canada's convenient mobile retailer, The Mobile Shop, right where you buy groceries, and PC® mobile really is the simple and better choice for Canadian families."

View the attached fact sheet for more details on the latest PC® mobile offering, visit www.pcmobile.ca or check out the PC® mobile briefing video on Facebook at www.facebook.com/pcmobileca.

About The Mobile Shop

The Mobile Shop, located in select Loblaw and banner store locations, is the destination for Canadians' wireless needs - through the delivery of exceptional customer service & support, great selection, and outstanding value.

About Loblaw Companies Limited (TSX:L)
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.

SOURCE: President's Choice Services Inc.

For further information:

Debra Chan
President's Choice Services Inc.
416-204-2600, ext. 411029


Irene Poon
Argyle Communications
416.968.7311 Ex. 246

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President's Choice Services Inc.

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