A Refreshing New Look for Seagram Wildberry, Canada's Original Cooler

KITCHENER, ON, March 26, 2015 /CNW/ - Waterloo Distillery, a division of Brick Brewing Co. Limited (TSX: BRB) today unveiled a completely redesigned, and thoroughly refreshing new look for Seagram Wildberry Cooler.

"Seagram Wildberry's new look is designed to reinforce its refreshing taste," said Russell Tabata, Chief Operating Officer. "The new see-through bottle label and windowed carton will allow the product to stand out among the other coolers on the store shelves this summer.  Seagram Wildberry is a premium brand that consumers have grown to trust at good value," added Tabata.

"The result is an impactful more refreshing and premium look with a contemporary appeal that Canada's Original cooler truly deserves" added Sean Dennis, Director of Marketing.

The unwavering taste of Seagram Wildberry remains as true as the pure spring water and 100% all-natural flavours used to craft this premium cooler. Summer wouldn't be summer without it.

About Brick Brewing
Brick is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft.  In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada.  Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements
 All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

SOURCE Brick Brewing Co. Limited

Image with caption: "Seagram Wildberry New Design (CNW Group/Brick Brewing Co. Limited)". Image available at: http://photos.newswire.ca/images/download/20150326_C7465_PHOTO_EN_13594.jpg

For further information: Sean Dennis, Director of Marketing at (519) 742-2732 x142


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