A New Version of Bâton Rouge Steakhouse & Bar Opens in Oakville, Ontario

New Modern and Casual Design

OAKVILLE, ON, Nov. 30, 2016 /CNW/ - Imvescor Restaurant Group Inc. (TSX: IRG), is proud to announce that, on November 28, 2016, the newly renovated Bâton Rouge restaurant will open its doors at 2005 Winston Park Drive, Oakville, Ontario. The design and layout make for a modern, casual look that serves up the perfect balance of comfortable seating and a vibrant bar ambiance.

The total seating capacity is approximately 330. Moreover, the restaurant offers a private room for conferences, special events and business meetings. The sound system and curated music create a casually elegant ambiance. The unique light fixtures installed in each section work as counterpoints to the fireplaces and set a mood for guests that changes according to the time of day.

Official Grand Opening
The restaurant will host its official grand opening party on November 30, 2016, at 6:00 P.M. to welcome visitors as well as guests from the Oakville region. The event will be the perfect opportunity for guests to experience the modernized layout and design. The opening party will celebrate the restaurant's key suppliers by featuring select local Ontario wines, beers, craft spirits and ciders paired with Bâton Rouge's famous ribs, appetizers and mains as a perfect complement to the senses. 

"The new concept and décor represent a natural transition for the brand as part of our plan to rejuvenate and revitalize the banner by building on the core strengths that have stood the test of time for 25 years," says Frank Hennessey, President and CEO of Imvescor – Bâton Rouge Steakhouse & Bar's franchisor company.

"It's a very exciting time for Bâton Rouge as we modernize the décor, optimize our amazing menu and revitalize our bar area for guests seeking a more vibrant atmosphere. While we are working on our franchisee expansion strategy in Ontario, we will always stay true to the essence of our history and beloved menu, and go the extra mile, because we firmly believe our guests deserve the very best," says Nipun Sharma, Brand Leader for Bâton Rouge Steakhouse & Bar.

Top Quality Menu and Old Fashioned Cooking
Bâton Rouge Steakhouse & Bar has always prided itself on offering a great ambiance and outstanding food, including its legendary fall-off-the-bone slow-cooked ribs as well as AAA and Certified Angus Beef® steaks. The menu also features tantalizing appetizers, crisp salads, signature burgers and sandwiches, seasonal vegetables, premium seafood and decadent desserts.

Special preview for the media
A special media preview will also take place for the news media, from 4:30 to 6:00 on November 30, featuring representatives from participating wineries and distillers including Daniel Speck from Henry of Pelham, Geoff Dillon of Dillon's Gin and Nick Sutcliffe from Pommie's Cider.

About Bâton Rouge Steakhouse & Bar
Founded in Montreal in 1992, Bâton Rouge is named after the glowing wooden logs that were used to fire up the original ovens at its first location. While the original ovens were eventually modernized, the kitchen at each Bâton Rouge restaurant continues to make each dish the old-fashioned way, from scratch, using only the very best ingredients. Today, 31 Bâton Rouge franchises are located throughout the provinces of Quebec, Ontario and Nova Scotia.

About Imvescor Restaurant Group Inc.
Imvescor Restaurant Group Inc. is a dynamic and innovative organisation in the family and casual dining restaurant industry. The Company, headquartered in Montreal, is a franchise and licensing business that operates restaurants in Eastern Canada under four banners: Pizza Delight®, operating primarily in Atlantic Canada, in the family/mid-scale segment, Mikes® and Scores®, operating primarily in Québec in the family and casual dining segments and the take-out and delivery segments, and Bâton Rouge®, operating in Québec, Ontario and Nova Scotia in the casual dining segment. The Company also licenses to third parties the right to manufacture and sell prepared food products under the Pizza Delight®, Mikes®, Scores® and Bâton Rouge® brands and manufactures and sells vegetarian branded food products in grocery stores and retail outlets under the Commensal® brand.


SOURCE Bâton Rouge

Image with caption: "Bar area at Bâton Rouge Oakville (CNW Group/Bâton Rouge)". Image available at: http://photos.newswire.ca/images/download/20161130_C8182_PHOTO_EN_828173.jpg

Image with caption: "Signature Pork Back Ribs basted with in-house BBQ sauce (CNW Group/Bâton Rouge)". Image available at: http://photos.newswire.ca/images/download/20161130_C8182_PHOTO_EN_828175.jpg

For further information: Mark LaVigne, T. 416 884 2018, Mark.lavigne@hunterlavigne.com; Daniel Granger, T. 1 514 232-1556, daniel.granger@acjcommunication.com; Charlotte Blanche, c.blanche@acjcommunication.com, T. 1 514 914-0593

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Bâton Rouge

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