A New Tastemaker in Toronto: SUBWAY® Style Debuts at World MasterCard® Fashion Week

TORONTO, March 24, 2015 /CNW/ -  Surrounded by lights, cameras and Canadian couture, tonight SUBWAY® Restaurants Canada made its runway debut at World MasterCard® Fashion Week in Toronto, presenting a capsule collection created by Canadian designer, Sunny Fong as part of a new collaboration called SUBWAY® Style.  His collection, VAWK for SUBWAY®, included six head-to-toe looks inspired by the restaurant and was shown alongside Fong's fall/winter 2015 Dot Du Jour collection presentation.

"We are excited to present SUBWAY® Style to Canada's fashion scene tonight," said Kathleen Bell, Director of National Marketing, SUBWAY® Restaurants Canada.  "We are so fortunate to partner with Sunny Fong.  He is an extremely talented designer and his collection this evening presented our brand in a way that's innovative, stylish and fun. We are always looking at new ways to be a part of pop culture and share our healthy living message, so we are thrilled to be a part of tonight's festivities."

SUBWAY® Restaurants partnered with established designer, Sunny Fong to create six custom creations inspired by SUBWAY® Restaurants, its ingredients and its mission to encourage healthy active lifestyles.  The first two looks in the collection included yellow-gold leather accents with laser cut details of the SUBWAY® logo.   Immediately following were two 'veggie-to-wear' pieces, inspired by lettuce and cucumbers.   Fong took digital prints of each vegetable and printed on lush organza fabric to create two beautiful cocktail looks.  Finally, Fong displayed two looks made completely from SUBWAY® materials where he created a polka-dot pattern out of SUBWAY® cups and sandwich wrappers.   These looks were displayed in a dedicated installation in the fashion environment. 

"For SUBWAY® Style, I wanted to create a cohesive collection that is linked to my Dot Du Jour presentation," said Sunny Fong, designer and founder of VAWK.  "I had a lot of fun creating this line inspired by 60s pop art and high style.  I wanted to present the brand in a way that is fresh, young and, ultimately – wearable."

Healthy Living is in Style
In an effort to commemorate Nutrition Month this March and promote healthy living, SUBWAY® Restaurants and Fong hand-picked models that represented a healthy and active lifestyle for the runway presentation.  In addition, SUBWAY® Restaurants was present behind the scenes, providing sandwiches to the models and backstage team to help fuel them through the long show night. 

About VAWK
Luxury ready-to-wear label VAWK is designed and hand crafted in Canada. Founded in 2004 in Toronto, Canada by Sunny Fong, VAWK is balanced by inspirations of modern femininity with classic sensibility while continuing to develop new product categories.  Since inception, VAWK has become synonymous with quality craftsmanship and a design style that is as innovative as it is sophisticated. VAWK designs have been showcased on red carpets worldwide, including the Cannes International Film Festival, the Grammy Awards and the People's Choice Awards.  Coveted for its signature feminine silhouettes, every garment embodies the masterful tailoring and exquisite hand detailing that has become synonymous with the brand.

About SUBWAY® Restaurants
Since 1965, SUBWAY® owners have been dedicated to offering customized made-to-order sandwiches with a wide range of better-for-you options. The SUBWAY® chain, which has more than 42,000 restaurants in over 100 countries and more than 3,100 restaurants in Canada, is committed to helping Canadians live a healthy and active lifestyle by providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information. Headquartered in Milford, Conn., SUBWAY® Restaurants is made up of thousands of dedicated entrepreneurs who have the opportunity to run their own business, while playing an important role in their communities. To learn more information about us, visit www.SUBWAY.com, like us on Facebook www.Facebook.com/SUBWAYCanada and follow us on Twitter www.twitter.com/SUBWAYCanada. SUBWAY® is a registered trademark of Doctor's Associates Inc.


Image with caption: "A healthy active lifestyle is always in style. Sunny Fong of VAWK debuts his capsule collection, VAWK for SUBWAY(R), including this lettuce-inspired couture, at World Mastercard(R) Fashion Week as part of SUBWAY(R) Style. Photo: George Pimentel (CNW Group/SUBWAY RESTAURANTS)". Image available at: http://photos.newswire.ca/images/download/20150324_C5702_PHOTO_EN_13534.jpg

Image with caption: "As part of SUBWAY(R) Style, Sunny Fong, creative director behind Canadian luxury ready-to-wear label, VAWK, is flanked by models donning his VAWK for SUBWAY(R) capsule collection. Photo: George Pimentel (CNW Group/SUBWAY RESTAURANTS)". Image available at: http://photos.newswire.ca/images/download/20150324_C5702_PHOTO_EN_13532.jpg

Image with caption: "SUBWAY Restaurants (CNW Group/SUBWAY RESTAURANTS)". Image available at: http://photos.newswire.ca/images/download/20150324_C5702_PHOTO_EN_13514.jpg

For further information: For more information or to arrange an interview, contact Kertney Russell at Veritas Communications., russell@vertiasinc.com, 416.955.4592

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