A new home for S.Pellegrino
Jul 21, 2016, 06:05 ET
Four world-renowned architecture firms bid to revitalize S.Pellegrino flagship factory in San Pellegrino Terme
TORONTO, July 21, 2016 /CNW/ - S.Pellegrino – the world's leading sparkling mineral water, with a heritage of over 100 years of taste and style – will revitalize its bottling plant in San Pellegrino Terme, Italy, where the source is located.
Since 1899, S.Pellegrino has been ahead of its time. The brand is now looking for a project that not only conveys its artistic vision, but also sets new standards in efficiency and environmental sustainability, all while providing a favorable working environment.
These values motivated the brand to launch an international search for the best architecture firm to achieve their vision. Four of the world's most distinguished architecture firms have been shortlisted, including: BIG - Bjarke Ingels Group (New York/ Copenhagen), MVRDV (Rotterdam), Snøhetta (New York/ Oslo) and Michele De Lucchi (Italy).
This leap forward is also a testimony of S.Pellegrino's commitment to terroir, the place where everything started, and a step towards bringing San Pellegrino Terme back to its golden age, at the height of the Belle Époque, when the town was an exclusive society rendez-vous for European aristocracy.
On September 15, 2016 the four projects will be presented to a Judging Committee, coordinated by Professor Luca Molinari, Architecture Consulting & Curatorship, curator of the tender. The Committee will include, Marco Settembri, Executive Vice President Nestlé S.A., Head of Nestlé Waters, Magdi Batato, Executive Vice President Nestlé S.A., Head of Operations, Stefano Agostini, President and CEO of Sanpellegrino, among other international personalities.
"I am particularly proud of this project," said Stefano Agostini, President and CEO of the Sanpellegrino Group. "With this initiative, we intend to further promote the quality, uniqueness, international nature and origins of S.Pellegrino. Our brand is one with a rich history that is deeply-rooted in Italian tradition, which is recognized worldwide for its elegance, taste and excellence. We have invited four architecture studios of international stature to take part in this tender to design the home of S.Pellegrino mineral water, which will become an icon for our Group, welcoming visitors from all corners of the world".
S.Pellegrino will announce the winning project and its timeline at the end of September.
Updates related to all the phases of the project will be shared on Sanpellegrino.com and on S.Pellegrino's social channels with the hashtag #SanPellegrinoNewHome.
THE ARCHITECTURE FIRMS
BIG - Bjarke Ingels Group founded in 2005 by Bjarke Ingels is a Copenhagen and New York based group of architects, designers, builders and thinkers operating within the fields of architecture, urbanism, research and development. BIG is a creative firm that signed VIA WEST 57 in New York, 2016 Serpentine Gallery in London, Shanghai Expo Danish Pavilion and the currently under construction Google Campus and Two World Trade Center building in New York.
MVRDV, founded in 1993 by Winy Maas, Jacob van Rijs and Nathalie de Vries, engages globally in providing solutions to contemporary architectural and urban issues. Internationally awarded and renowned, MVRDV main works includes Netherlands Pavilion for the World EXPO 2000 in Hannover, the Market Hall in Rotterdam, El Mirador in Madrid, Spijkenisse Book Mountain, DNB Headquarters and Bjørvika Barcode Masterplan in Oslo.
Snøhetta founded by Kjetil Trædal Thorsen and Craig Edward Dykers in 1989, is an internationally operating architecture and brand design firm consisting of architects, landscape architects, interior architects, graphic designers, researchers and artists. The practice is internationally appreciated for its iconic works Bibliotheca Alexandrina in Egypt, Oslo Opera House, National September 11 Museum at World Trade Center in New York and San Francisco Moma addition between others.
Michele De Lucchi
Architetto Michele De Lucchi (aMDL) is a Milan-based architectural office founded in the 1980s by Michele De Lucchi who has signed major iconic industrial design projects exhibited in Moma NYC Museum and Vitra Museum between others. The Office operates internationally and main interventions are the Neues Museum interior and graphic design in Berlin, Ministry of Justice of Georgia, Enel Factory renovation, Alitalia Headquarters and Central Pavilion Milan Expo 2015.
S.Pellegrino, Acqua Panna and Sanpellegrino Sparkling Fruit Beverages are international trademarks of Sanpellegrino S.p.A. Distributed in over 140 countries through branches and distributors in all five continents, these products represent quality excellence by virtue of their origins and perfectly interpret Italian style worldwide as a synthesis of pleasure, health and well-being. Founded in 1899, Sanpellegrino S.p.A, part of the Nestlé Waters group, is the leading company in the beverage sector in Italy with its range of mineral waters, non-alcoholic aperitifs, drinks and iced teas. As a major Italian producer of mineral water, it has always been committed to enhancing this primary good for the planet and works responsibly and passionately to ensure that this resource has a secure future.
SOURCE S. Pellegrino
Image with caption: "SOURCE S.Pellegrino (CNW Group/S. Pellegrino)". Image available at: http://photos.newswire.ca/images/download/20160721_C5906_PHOTO_EN_738902.jpg
For further information: images, or interview requests please contact: In Italy: Sanpellegrino SpA | Antonella Stefanelli | +39.02.31972796 | [email protected]; Ketchum | Carmelo Santisi | +39.02.62411928 | [email protected]; In Canada: A&C | Sierra Percy-Beauregard | 416.966.3421 ext. 205 | [email protected]
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