To mark its 20th anniversary, the Club has written a Pledge for the Children, endorsed by renowned personalities, and aims to collect 100,000 signatures in support of children in Quebec
MONTREAL, Nov. 12, 2014 /CNW Telbec/ - Today, after 20 years of operation, Breakfast Club launches a massive mobilization campaign and unveils a Pledge in which it sets out its commitment to the children of Quebec. The goal: collect 100,000 signatures which will be presented to the National Assembly. Knowing that each breakfast costs $ 1 to the organization, campaign partners undertake to pay an amount equal to the number of signatures collected.
Eight Quebec personalities support the movement as spokespersons. Alexandra Diaz, Benoit Gagnon, Charles Hamelin, Sebastien Lefebvre of Simple Plan, Laurent Paquin, Stéphane Richard, Marianne St-Gelais and Daniel Germain, will collaborate to deliver the message that children are at the heart of La Belle Province population's priorities. Quebecers will have five weeks, from November 12 to December 15, to sign their names in support of Breakfast Club's Pledge for the Children. This unifying gesture is intended to provide an equal opportunity for every child to succeed in Quebec.
Breakfast Club and its spokespersons invite people to sign and share the Pledge for Children so as to provide a promising future to as many children as possible. "It is urgent to reduce the inequalities and to promote justice so that all children have the same opportunity to realize their dreams. Let us inspire our youth, let them know that beyond words, with this significant gesture, we believe in them! Feeding success is everyone's business. Let us come together to offer our youth a promise-filled future, "states Daniel Germain, President and Founder of Breakfast Club. He invites Quebecers to show their support for children by signing the Pledge at www.isignforthechildren.org
It all starts with a healthy breakfast
In Canada, one in seven children, more than one million, start the day without eating due to inadequate access to food. To this number, signifying add those, who for other reasons, fail to have breakfast. It is well known, the first meal of the day has a significant impact not only on the physical health of children, but also on their personal development. Starting the day with a full stomach affects energy level, concentration, problem solving ability and creativity as well as behavior.
About Breakfast Club
Breakfast Club has been committed for the past 20 years to nurture the potential of children by ensuring that the greatest possible number have access to a nutritious breakfast and an environment that promotes self-esteem, before the start of class. Much more than a breakfast program, the Club's approach is based on a commitment to the valorization and increased capability of children. It partners with communities and regional organizations to develop an optimal formula adapted to local needs. Now present throughout Canada, Breakfast Club of Canada helps feed some 150,000 Canadian children in 1,328 schools across the country.
To view the video of the campaign: https://www.youtube.com/watch?v=gLK5XSsVKDI&feature=youtu.be
SOURCE: Club des petits déjeuners
For further information: Paule Claveau, BICOM Communications, firstname.lastname@example.org, 514 223-6770