MONTRÉAL, Oct. 17, 2016 /CNW Telbec/ - The Chamber of Commerce of Metropolitan Montreal (CCMM) unveils its new brand image today. Backed by the ingenuity of the creators at Sid Lee, the CCMM has a new logo, vivid colours, an updated website and a new brand called Acclr – Business Services. For an organization that has been active for close to 200 years, these changes are a major milestone in its history.
A renewed promise
"After months of work by our team and Sid Lee's, we are proud to unveil the fruit of our efforts," said Michel Leblanc, President and CEO of the Chamber of Commerce of Metropolitan Montreal. "This is also an opportunity for us to get closer to our members and renew our original promise: to promote the prosperity of the city and its businesses."
A new brand: Acclr – Business Services
To accelerate business creation and growth, Acclr brings together the expert services the CCMM delivers: business development, international trade, business intelligence, financing, labour, francization of businesses and a resource centre for entrepreneurs. This new brand will more effectively serve the interests of CCMM members and streamline their use of its services.
The idea behind the brand
"Every day we help build a dynamic Montréal business community that is constantly evolving and innovating," Michel Leblanc said. "We want the CCMM image to reflect our modern approach, growth and determination to collaborate. This is why we updated our brand image."
Creative inspiration
"The CCMM's objectives guided our creative teams in developing a more streamlined, simplified and modern visual identity, one that illustrates the incredible networking power the CCMM puts in the hands of its members," said François Forget, Executive Vice-President and Partner at Sid Lee. "As for the Acclr brand, it represents the support available to businesses. We redesigned the website to make it accessible and simple to use, as is required for a group the size of the CCMM. We are particularly proud of the strength and consistency of what we delivered."
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About the Chamber of Commerce of Metropolitan Montreal (CCMM)
With a network of over 7,000 members, the CCMM is active on two fronts: being the voice of the Montréal business community and delivering specialized services to businesses and their representatives. With its finger on the pulse of current events, it acts on issues that are decisive for the prosperity of the city's businesses. With the support of the Acclr experts, the CCMM's goal is to accelerate the creation and growth of businesses of all sizes, at home and around the world.
About Acclr – Business Services
Through its Acclr brand, the Chamber of Commerce of Metropolitan Montreal delivers services for the creation and growth of businesses of all sizes: business development, international trade, business intelligence, financing, labour and francization. No matter what business information companies are looking for, the CCMM's Acclr experts have the best resources and tools to find it.
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SOURCE Board of Trade of Metropolitan Montreal
Image with caption: "The Chamber of Commerce of Metropolitan Montreal (CCMM) unveils its new brand image. New logos, vivid colours, an updated website and a new brand called Acclr – Business Services. (CNW Group/Board of Trade of Metropolitan Montreal)". Image available at: http://photos.newswire.ca/images/download/20161014_C5225_PHOTO_EN_796255.jpg
Guillaume Bérubé, Advisor, Media Relations, Chamber of Commerce of Metropolitan Montreal Tel.: 514 871-4000, ext. 4042, [email protected]
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