A new Bâton Rouge steakhouse & bar opens in Quebec City's Place Ste-Foy

New Modern and Casual Design

MONTREAL, June 7, 2016 /CNW Telbec/ - Imvescor Restaurant Group Inc. (TSX: IRG), is proud to announce that the newest Bâton Rouge restaurant proudly opened its doors recently in Place Ste-Foy, at 2450 Laurier Boulevard in Quebec City. The design and layout by Qanta Architecture and Lucier Tremblay intérieurs make for a modern, casual look that serves up the perfect balance of comfortable seating and vibrant bar ambiance, complete with a huge patio that wraps around two facades.

The total seating capacity is approximately 455. Moreover, the restaurant offers three private rooms for conferences, special events and business meetings. The VIP lounge, a recent and notable addition, sits in a slightly elevated corner and caters to guest over 18. The sound system and choice of music create a casually elegant ambiance. The unique light fixtures installed in each section work as counterpoints to the fireplaces and set a mood for customers that changes according to the time of day.

Official Grand Opening
The restaurant will host its official grand opening party on June 15, 2016, at 5:00 P.M. to welcome visitors as well as guests from the Quebec City region. The event will be the perfect opportunity for customers to experience the modernized layout and design.

"The brand new concept and décor represent a notable transition for the brand as they are part of our plan to rejuvenate and revitalize the banner and further build on its modernized identity," says Frank Hennessey, President and CEO of Imvescor – Bâton Rouge Steakhouse & Bar's franchisor company.

Daniel Tremblay, owner of Bâton Rouge Ste-Foy and president of Le Groupe D Resto, recognizes the importance of evolving the brand to resonate with the next generation and continuing to build on his long-standing partnership with Bâton Rouge and Imvescor Restaurant Group.

"It's a very exciting time for Bâton Rouge as we update the décor, optimize our amazing menu and revitalize our bar area for guests seeking a more vibrant atmosphere, all the while preparing for the next stage of our expansion strategy. We will always stay true to the essence of our core identity and beloved menu and always go the extra mile, because we firmly believe our guests deserve the very best!" says Nipun Sharma, Brand Leader for Bâton Rouge Steakhouse & Bar.

Top Quality Menu and Old Fashioned Cooking
Bâton Rouge Steakhouse & Bar has always prided itself on offering a great ambiance and outstanding food, including its legendary fall-off-the-bone slow-cooked ribs as well as AAA and Certified Angus Beef® steaks. The menu also features tantalizing appetizers, crisp salads, signature burgers and sandwiches, seasonal vegetables, premium seafood and decadent desserts. Bâton Rouge's famous Summer Lobster Festival can be savoured in all locations nationally.

About Bâton Rouge Steakhouse & Bar
Founded in Montreal in 1992, Bâton Rouge is named after the glowing wooden logs that were used to fire up the original ovens at its first location. While the original ovens were eventually modernized, the kitchen at each Bâton Rouge restaurant continues to make each dish the old-fashioned way, from scratch, using only the very best ingredients. Today, thirty-one (31) Bâton Rouge franchises are located throughout the provinces of Quebec, Ontario and Nova Scotia.

About Imvescor Restaurant Group Inc.
Imvescor Restaurant Group Inc. (TSX: IRG), is a dynamic and innovative organisation in the family and casual dining restaurant industry. The Company, headquartered in Montreal, is a franchise and licensing business that operates restaurants in Eastern Canada under four banners: Pizza Delight®, operating primarily in Atlantic Canada, in the family/mid-scale segment, Mikes® and Scores®, operating primarily in Québec in the family and casual dining segments and the take-out and delivery segments, and Bâton Rouge®, operating in Québec, Ontario and Nova Scotia in the casual dining segment. The Company also licenses to third parties the right to manufacture and sell prepared food products under the Pizza Delight®, Mikes®, Scores® and Bâton Rouge® brands and manufactures and sells vegetarian branded food products in grocery stores and retail outlets under the Commensal® brand.


SOURCE Imvescor Restaurant Group Inc.

Image with caption: "Kale and Walnut Tower one of the newest menu items at Bâton Rouge (CNW Group/Imvescor Restaurant Group Inc.)". Image available at: http://photos.newswire.ca/images/download/20160607_C5388_PHOTO_EN_707578.jpg

Image with caption: "VIP Lounge (CNW Group/Imvescor Restaurant Group Inc.)". Image available at: https://photos.newswire.ca/images/download/20160607_C5388_PHOTO_EN_707580.jpg

For further information: Daniel Granger, T. 1 514 232 1556, daniel.granger@acjcommunication.com


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Imvescor Restaurant Group Inc.

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