A magical morning to celebrate Winx fairy launch at Toys"R"Us, Canada

TORONTO, Aug. 20, 2012 /CNW/ - Toys"R"Us, Canada brought girl power to a whole new level with the launch of Winx Club fairies, a line of dolls modelled off the popular animated television series, Winx Club. To celebrate, more than 50 girls from across the GTA gathered at Toys"R"Us to spread their wings on a fairy magical adventure.

"Toys"R"Us, Canada is delighted to be the go-to retailer for the Winx Club dolls in Canada," said Liz MacDonald, vice president of marketing, Toys"R"Us, Canada.  "We are proud to support a line that relays positive messages about empowerment, friendship and strength and wanted to celebrate this with an event that brought the magic of the Winx Club series to fans."

To mark the fairies' debut north of the border, Toys"R"Us transformed its Sherway Gardens store into an enchanted fairy land.  Chosen through an online contest, attendees were fitted for Winx Club dresses, their own set of wings, had their makeup and mini manicures done, created fun floral flip flops and showcased their dance moves in the Winx dance studio.

YTV's WOW! Patrol also helped spread Winx magic, visiting a total of nine Toys"R"Us stores and various Canadian attractions throughout the summer.  Winx Club fans can find the WOW! vehicles at their final tour destinations at the Canadian National Exhibition from Aug. 17 to Sept. 3 and the Pacific National Exhibition from Aug. 18 to Sept. 5. 

"We are so pleased that the Winx Club story has resonated with young girls and inspired the creation of an entire product and accessory line," said Tanya Visano, senior director, Nickelodeon Consumer Products Canada. "Through our partnership with Toys"R"Us, Canada and Jakks Pacific, we hope to bring the magic and fantasy from the Winx Club series  to girls across the country."

Launched in Canada in 2011, Nickelodeon's Winx Club is a modern fantasy adventure series following six fashion-forward best friends - Bloom, Stella, Flora, Musa, Tecna and Aisha - who attend the finest fairy school in all the realms, Alfea College. When trouble arises, the Winx Club transform into beautiful fairies and use their unique magical powers to fight villains and save the world from evil. Fans can catch the show on Nickeolodeon Monday through Friday  at 3 p.m. and on YTV Sundays at 10 a.m.

"Given the Winx Club series has been such a hit, we saw an opportunity to capture the magical essence of Winx and create a product line that would allow little girls to relive the adventures of the Winx Club fairies at home," said Steve Morris, senior vice president, Jakks Canada. "The comprehensive line reflects the key elements of the Winx Club that appeal to young girls; self-expression, friendship, adventure, magic and fashion."

Offering all the best in girl power, Toys"R"Us is home to the largest assortment of Winx Club products in Canada including the three exclusive products below:

11.5" Bloom Doll with Scooter - Take your Bloom doll for a ride on her adorable Winx Club pink scooter and visit all her favorite spots in Magix, the Winx Club's major galaxy and city.  Bloom comes with exclusive fashion and has a Winx "X" on her back allowing for magical transformation from girl to fairy.  Wings are not included.  This doll and accessory provide the perfect gift set for any Winx Club fan.

11.5" Charmix Dolls with wings - These Charmix dolls are the only set in which girls collect Bloom, Stella and Flora in their beautiful Charmix fashions.  Each girl comes with removable sparkly Charmix wings.   Winx Club Charmix dolls have seven points of articulation to show off their individual personalities.  These dolls also include a Winx "X" on their back allowing for magical transformation from girl to fairy. Girls will have endless fun reenacting their favorite Charmix adventures from the show.

11.5" 2 pack Dolls - Bloom and Sky - Your Winx Club fan will have fun playing out her favourite Bloom and Sky moment from the show with this exclusive Bloom and Sky 2 pack.  This collection includes Bloom dressed in her beautiful Sophix fashion with removable wings.  Bloom has a Winx "X" on her back allowing for magical transformation from girl to fairy. Sky comes in his Specialist uniform equipped with a sword.

For more information on the launch of the Winx Club product line available at Toys"R"Us, Canada please visit www.toysrus.ca/winx.

About Toys"R"Us
Toys"R"Us (Canada) Ltd., is part of Toys"R"Us, Inc., the world's leading dedicated toy and baby products retailer. Toys"R"Us, Canada operates 72 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca or www.babiesrus.ca.

About Nickelodeon
Nickelodeon, now in its 32^nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films.

About Jakks Pacific
JAKKS Pacific, Inc. is a multi-brand company that, since 1995, has been designing, developing, producing and marketing toys, leisure products and writing instruments for children and adults around the world.

Image with caption: "Winx fan admires dolls at Toys"R"Us' Canada's Winx Club launch (CNW Group/Toys "R" Us (Canada) Ltd.)". Image available at: http://photos.newswire.ca/images/download/20120820_C8231_PHOTO_EN_17069.jpg

Image with caption: "Winx fan transforms into a fairy at Toys"R"Us, Canada's Winx Club launch (CNW Group/Toys "R" Us (Canada) Ltd.)". Image available at: http://photos.newswire.ca/images/download/20120820_C8231_PHOTO_EN_17071.jpg

Image with caption: "GTA girls fitted for their own set of fairy wings at Toys"R"Us Canada's Winx Club launch (CNW Group/Toys "R" Us (Canada) Ltd.)". Image available at: http://photos.newswire.ca/images/download/20120820_C8231_PHOTO_EN_17073.jpg

SOURCE: Toys "R" Us (Canada) Ltd.

For further information:

Sarah Leone | [e-mail] | o: 416 306 6711