A 2012 with great taste and less ominousness
Feb 06, 2012, 06:00 ET
WATERLOO, ON, Feb. 6, 2012 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) introduced Seagram 2012 today, the most refreshing way possible to celebrate this much anticipated year. Seagram 2012 is a four spirit, pineapple-citrus blend, loosely based on a cocktail called The Four Horsemen. Seagram 2012 is made with pure spring water and natural flavours. It has no preservatives and is available in a series of four distinctively designed, collector 473ml cans at the LCBO in Ontario.
"We absolutely loved making this product. The slightly tart note of the pineapple and citrus is played off against the mellow whiskey and rum notes. And, as many predicted, it has a rather abrupt finish and no aftertaste." praised Russell Tabata, Chief Technical Officer, Brick Brewing Co.
"If you search the word '2012' you'll get over 25 billion hits. This apocalypse thing is going to be absolutely huge. If you thought the hula-hoop was big, just wait until you try Seagram 2012." stated Sean Dennis, Director of Marketing.
"We looked at this 2012 thing from every point of view. And there were two. If something doesn't happen, it'd be nice to have had a little fun with it. If something awful does happen, you'll find me enjoying one or two of these bad boys" said George Croft, President and CEO. "We all get pretty worked up, pretty easily these days and I think it's our job to help people kick back, and take things a little less seriously. So stock up on Seagram 2012, because the end is near-ish".
About Brick Brewing
Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.
For further information:
George Croft President and CEO at (519) 498-9908
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