99% of Canadians Have Experienced Vancouver 2010 Through Canada's Olympic
Broadcast Media Consortium

    
         - 6.9 million see Kevin Martin win gold in Men's Curling -
       - 5.3 million see Jasey-Jay Anderson receive first Olympic Games
                             medal in Snowboard -
       - OLYMPIC MORNING achieves Games high 718,000 viewers on CTV -
    - CTVOlympics.ca and RDSolympiques.ca surpass 200 million page views -
    

VANCOUVER, Feb. 28 /CNW/ - Canada's Olympic Broadcast Media Consortium's CUME index confirms today that 99% of the Canadian population has experienced the 2010 Winter Games through the Consortium's platforms. The figure represents 33,148,000 Canadians, who have sampled Consortium coverage on television, online, in print or on radio throughout the past 16 days. The reach of the Games has grown by 27%, or 7 million additional Canadians, since the first CUME index of 26 million was issued on Day 1.

    
    Day 16 Average Audiences
    ------------------------

    OLYMPIC MORNING / LE RÉVEIL OLYMPIQUE                1.3 million
    OLYMPIC DAYTIME / JEUX OLYMPIQUES EN JOURNÉE         4.5 million
    OLYMPIC PRIME TIME /
    JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE            6 million

    Additional Day 16 Highlights - Television
    -----------------------------------------

    -  The Men's Curling gold medal game was the No. 1 sporting event of the
       day with 6.9 million viewers. Now one of the Top 10 sporting events of
       the Games, the match peaked at 11 million viewers in the final minute.
       Nearly 17 million viewers watched some part of the event, while an
       average of 785,000 viewers watched on RDS.

    -  The PGS medal round in Men's Snowboard averaged 2.75 million viewers,
       with 5.3 million viewers watching Canada's Jasey-Jay Anderson awarded
       gold.

    -  OLYMPIC MORNING averaged 1.3 million viewers, 25% above its average
       daily audience. On CTV, the morning program drew 718,000 viewers, the
       most yet.

    -  The bronze medal Men's Hockey game between Finland and Slovakia
       averaged 1.3 million viewers on TSN.

    -  On Rogers Sportsnet, the top event was the Figure Skating exhibition
       gala, with 1.3 million viewers. An additional 27,000 watched the event
       in Ukrainian on OMNI.1, while 22,000 watched in Mandarin on OMNI.2.,
       OMNI AB and OMNI BC.

    -  JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE delivered 791,000 viewers
       for V/CPAC, RDS and RIS Info Sports, while JEUX OLYMPIQUES EN JOURNÉE
       was watched by 805,000 viewers.
    

To view the complete release please click http://ctvmedia.ca/olympics

For further information: Jim Quan, CTV Inc., [phone], [email protected]; Carolyn Fell, CTV Inc., [phone], [email protected]; Pamela Mollica, Consortium, [phone], [email protected]; Andrea Goldstein, Consortium, [phone], [email protected]