MONTREAL, Oct. 28, 2014 /CNW Telbec/ - 94.7 Hits FM is raising the bar for hit music in Montreal with better music and a fresh on air sound, not to mention a powerful social presence, both online around the world and on the streets of Montreal.
When you tune in to 94.7 Hits FM, you will hear a new sound and new slogan, "Montreal's Hottest Music." The station now plays nothing but hip hop, dance and pop music. The objective is to steer away from the hard rap it once played to be more inviting to parents and children, while continuing to attract the primary target of 18-35 year olds.
"After conducting extensive research, we understood what our audience wanted, and now we've made the changes necessary to cater to those demands. The people have spoken about what they want to hear," said Billy Teed, Program Director of 94.7 Hits FM.
94.7 Hits FM is growing rapidly and making a strong impact in the market. With 85,000 plus fans on Facebook and monthly page views over 100,000 on 947hits.com, the station is definitely getting some attention.
"We are no longer a small local station, we now have a strong international presence, which is a unique position to be in," said Tina Paylan, Marketing Director of 94.7 Hits FM. "Despite having started out as a small station with limited resources, we managed to have a considerable impact on Montreal listeners from day one. This new on air sound marks the first of many phases of development we are undergoing in order to adapt to our growing audience and continue to differentiate ourselves in an evolving market like Montreal."
Over the past 13 years, 94.7 Hits FM has stayed true to its ability to remain both focused and unique in the volatile radio market. Regardless of direct competition having increased in recent years, 94.7 Hits FM continues to offer something special to Montreal:
- The only bilingual station
- The only station to feature local Montreal artists on a daily segment called "Future Hits"
- Strong local community relations
- Growing international presence online
About 94.7 Hits FM
94.7 Hits FM has been on the airwaves in Montreal since 2001. It is owned by media company Martz Communications Group (MCG), with sales operations in Montreal run by Radio Marketing Solutions. The station has an online presence that is growing at an increasing speed. The station has built strong relations with audiences on Facebook, Twitter, Instagram and Snapchat.
About Martz Communications Group (MCG)
MCG was founded by Tim Martz, an American who grew up in Montreal. His father, Don Martz, was General Manager of CFCF12 and CFQR. Tim Martz decided to stay in the media industry, and built his company by buying small radio stations and developing them. Stations currently owned by MCG include 94.7 Hits FM, Wild Country 96.5 FM, WICY 102.7 FM, WAMO 100.1 FM, 1470 CBS Sports Radio and B99.3 FM.
Image with caption: "94.7 Hits FM, Montreal’s Hottest Music. (CNW Group/94.7 Hits FM)". Image available at: http://photos.newswire.ca/images/download/20141028_C3188_PHOTO_EN_7141.jpg
SOURCE: 94.7 Hits FM
For further information: Tina Paylan, Marketing Director, 94.7 Hits FM, (514) 428-9740, [email protected]; www.947hits.com