GIBRALTAR, April 5, 2012 /CNW/ - 888, umbrella brand for 888poker [http://www.888poker.com ], 888casino and 888sport, is proud to announce a new global endorsement contract with French Canadian mixed martial artist and world champion, Georges St-Pierre, also known as "GSP". Georges St- Pierre, who is best acknowledged as a MMA world champion; will become an official global brand ambassador for 888.com and its house of brands.
GSP has built a dedicated fan base over the years through his exceptional sporting career that comprises of 22 wins, the all-time most consecutive welterweight title defenses and two MMA World Champion titles.
Utilizing GSP's strong brand awareness throughout the world will be an integral part of 888's 2012-2013 marketing strategy. Itai Pazner, Senior Vice President of 888 B2C, stated: "The partnership agreement with Georges St-Pierre will strengthen our brand awareness around the globe and introduce 888 to the growing sport of MMA and its fans. It is exciting to have this international sports celebrity on board with us."
This endorsement agreement commenced March 2012 and will continue for 12 consecutive months.
As part of Georges St-Pierre's ambassador agreement, he will become an integral member of Team 888poker [http://uk.888.com ]. As a member of Team 888poker, GSP will play in the main event at the 2012 World Series of Poker and several other live events, such as the 888 Superstack. In addition, you will be able to find GSP playing online at 888poker.com in special promotions where the proceeds from the games will be donated to Anti Bullying charities.
"I am very excited to become a global brand ambassador for Team 888poker. I have wanted to play poker [http://ca.888.com] for a while now as it is a great game of skill. It is not just your cards versus my cards; it is you versus your opponent. However, the most important aspect of my partnership with 888poker is that we are going to generate a great deal of money for my foundation that dedicates its efforts towards anti-bullying causes," stated St-Pierre.
- 888 is one of the world's most popular online gaming entertainment and solutions providers;
- Founded in 1997, 888 has been at the forefront of the online gaming industry for over a decade;
- 888.com offers a comprehensive gaming experience - including casino, poker, bingo and sports betting - through a number of leading brands in regulated markets around the world;
- 888.com can be used in 22 different languages in 176 countries worldwide;
- 888 is committed to an industry leading corporate and social responsibility programme, and provides a safe, fun, fair, regulated and secure gaming environment;
- 888 is licensed and regulated by the Government of Gibraltar, and is listed on the London Stock Exchange.
888poker.com is the fastest growing online poker brand in the industry, hosting thousands of poker enthusiasts the world over at any given time. With over 5 million registered members, 888poker continues to offer the best consumer experience. 888poker strives to provide quality entertainment by providing a safe, fun and secure poker environment. Customers play on state-of-the-art software [http://www.888poker.com/getting-started/how-to-install.htm ] with 3D, PokerCam, Private Games [http://www.888poker.com/poker-promotions/private-tournaments-form.htm ] and Teams features. As part of the 888poker experience, players also enjoy an 888poker Rewards Program [http://www.888poker.com/rewards/introduction ], 888poker Online Shop [http://shop.888poker.com ] and access to my.888poker [http://my.888poker.com ] Community.
For further information:
about this release or 888.com and its house of brands, please contact Director of Marketing and PR, Jennifer Von Strohe Huxley at [email protected], +44(0)207-487-8694