2012 event draws 1035 participants to race or walk in underwear and
outrageous attire through downtown Vancouver and raises funds to
address cancers that occur "below the belt."
VANCOUVER, July 7, 2012 /CNW/ - The BC Cancer Foundation's Underwear
Affair announced 1035 participants raised $633,000 to fund breakthrough
research and enhancements to care at the BC Cancer Agency for cancer
cases that occur "below the belt."
"We are absolutely thrilled with the support and engagement of British
Columbians who chose to take part in the Underwear Affair this year,"
says Douglas Nelson, President and CEO of the BC Cancer Foundation.
"48 percent of newly diagnosed cancer cases in B.C are those which occur
below the waist. The $633,000 raised in this year's Underwear Affair
will support groundbreaking research discoveries to help us improve
outcomes for British Columbia cancer patients and help us achieve a
world free from cancer," Nelson added.
The 7th Underwear Affair started and finished next to Rogers Arena, and
consisted of a chip-timed 10 km race or 5 km walk through downtown
Vancouver before ending with a thrilling after party to celebrate this
year's fundraising results. Participants completed the courses clad in
outrageous costumes, underwear and athletic attire as spectators along
the route cheered them on.
"I was diagnosed with in-situ cervical cancer in my 20s and my sister
survived Non-Hodgkin's Lymphoma," says fourth-year participant and top
fundraiser Brynn Logan from Nanaimo.
"For me, The Underwear Affair is an opportunity to raise funds for
research, and break the taboos that comes along with these cancers. I
look forward to this event every year, as it gives me this incredible
feeling of community, supporting a great cause while having a lot of
fun," Logan added.
"The range of cancers that can develop below the waist is broad and the
more public awareness that's out there, the greater the opportunity we
have to positively impact early detection and the research we conduct
on these diseases," says Dr. Hagen Kennecke, a medical oncologist and
current Chair of the Provincial Gastrointestinal Tumour Group at the BC
"The Underwear Affair not only raises funds for research of cancers
below-the-belt, but it also builds awareness among British Columbians
about these diseases," Dr. Kennecke added.
The BC Cancer Foundation also released the date for next year's event,
which will be held July 6, 2013. Participants applauded with
excitement and began registering on site immediately after the
announcement was made.
"We're determined to make next year's Underwear Affair even bigger and
better. We invite everyone to register now at www.uncoverthecure.org or call (604) 734-2873," says Nelson.
About The BC Cancer Foundation
The BC Cancer Foundation (www.bccancerfoundation.com) is the bridge that connects philanthropic support and research
breakthroughs in cancer knowledge. As the fundraising partner of the BC
Cancer Agency and the largest charitable funder of cancer research in
this province, we enable donors to make contributions to leading-edge
research that has a direct impact on improvements to cancer care for
patients in British Columbia. We fund with the goal of finding
solutions. As an independent charitable organization, we raise funds
exclusively for the BC Cancer Agency that support innovative cancer
research and compassionate enhancements to patient care.
About The BC Cancer Agency
The BC Cancer Agency, an agency of the Provincial Health Services
Authority, is committed to reducing the incidence of cancer, reducing
the mortality from cancer, and improving the quality of life of those
living with cancer. It provides a comprehensive cancer control program
for the people of British Columbia by working with community partners
to deliver a range of oncology services, including prevention, early
detection, diagnosis and treatment, research, education, supportive
care, rehabilitation and palliative care. For more information, visit www.bccancer.ca
Media Photos From Today's Event: CLICK HERE
SOURCE WEWC/RTCC/UA events c/o CauseForce
For further information:
Borjana Slipicevic, Western PR Coordinator