2013 event draws 1,100 participants to race, walk or complete challenges
through downtown Edmonton wearing underwear and outrageous attire in
support of breakthrough research and the discovery of new cancer
therapies at the Cross Cancer Institute and 16 other cancer centres in
EDMONTON, June 15, 2013 /CNW/ - The 7th annual Underwear Affair announced 1,100 participants raised over
$625,000 for the Alberta Cancer Foundation to support breakthrough
research and the discovery of new cancer therapies at the Cross Cancer
Institute and 16 other cancer centres in Alberta. Participants raced,
walked and completed challenges through downtown Edmonton wearing
underwear and outrageous costumes to generate funds and drive awareness
for cancers that occur below the belt.
"33% of diagnosed cancers in Alberta are those which occur
below-the-waist which are prostate, colorectal, ovarian, testicular,
bladder, cervical, and uterine cancers," said Myka Osinchuk, Chief
Executive Officer of the Alberta Cancer Foundation.
"Our mission at the Alberta Cancer Foundation is a cancer-free future
for all Albertans, and we are grateful to all Albertans who helped make
our seventh annual Underwear Affair a success here in Edmonton. The
$625,000 raised is helping to fund critical programs at 17 cancer
centres in Alberta to ensure thousands of people have access to
colorectal and cervical screenings," added Osinchuk.
The event started and finished at the Butterdome and participants chose
to complete a chip-timed 10K race, 5K walk or series of challenges
called "The Booty Hunt." The event took place through downtown
Edmonton, and local residents gathered along the route to support race
participants. The event concluded with a thrilling after-party at the
Butterdome where participants enjoyed hot meals, beverages, music and
"After having known for over a year that something was wrong, I finally
went to get a colonoscopy," said Myles Schopf, a second year
participant from Edmonton.
"The prognosis was that I had stage 3 colon cancer and was then rushed
to surgery to perform an emergency colostomy. I then began
chemotherapy, radiation, and underwent an additional surgery. I simply
cannot express in words how fortunate I am to have a support group as
fine as the one I have. The Underwear Affair is a way for me to say
thank you to everyone involved in this journey and drive awareness on
the importance of early detection so this hopefully will not happen to
others," added Schopf.
In 7 years, The Underwear Affair in Edmonton raised over $5 million for
The Alberta Cancer Foundation, and funds raised support vital research,
treatment, care and early screening programs across the province.
Osinchuk says most of the common cancers that occur below the waist have
effective early detection tests, but there are a range of other cancers
which do not have adequate testing for early diagnosis.
"Early detection is pivotal for helping to ensure a better outcome,
however many people put off the early screening tests, or don't make
them a priority. The Underwear Affair is great because the event
raises vital funds while generating discussions on the importance and
need for early detection and annual screenings," Osinchuk added.
The Alberta Cancer Foundation announced the 2014 event will be held on
June 14th and encouraged participants to register and begin fundraising as soon
"We hope everyone in Alberta will join us for our 8th Annual Underwear Affair next year in Edmonton. Register now at www.uncoverthecure.org or call (780) 423-2220," added Osinchuk.
To register, donate or receive information about the 2014 Underwear
Affair, visit www.uncoverthecure.org or call (780) 423-2220
ABOUT THE ALBERTA CANCER FOUNDATION: The Alberta Cancer Foundation is Alberta's own. It was established to
advance cancer research province-wide and to directly support Alberta's
17 cancer centres, including the Cross Cancer Institute and Tom Baker
Cancer Centre. At the Alberta Cancer Foundation, we believe a
cancer-free future is both possible and inevitable. When we get there,
depends on the focus and energy we put to it today. Visit http://albertacancer.ca/.
Media Photos From Today's Event: CLICK HERE
SOURCE: Alberta Cancer Foundation
For further information:
Lauren Scott, Communications Manager