7-Eleven Collaborates with Ghostbusters World to Bring Customers an Unforgettable AR Experience
7-Eleven Canada stores transform into Dimensional Doors
VANCOUVER, Jan. 21, 2019 /CNW/ - 7-Eleven Canada has collaborated with Sony Pictures Consumer Products, Ghost Corps, publisher FourThirtyThree Inc. (4:33), and developer Next Age to bring the augmented reality location-based game Ghostbusters World to Canadian stores. The collaboration, which brings together legacy brands 7-Eleven and Ghostbusters, will transform all 7-Eleven stores in Canada into 'Dimensional Doors' where Ghostbusters World players can collect traps, weapons and other resources that will help them take down ghosts like Slimer, Fearsome Flush, Boogaloo and more. 7-Eleven Dimensional Doors will have an increased spawn rate for 3 ghosts: Goast, Ghost Buffalo, and Sandman.
Ghostbusters World leverages the latest in AR technology with Google's ARCore and Apple's ARKit to create an immersive world where ghosts roam the streets, transforming anyone with a mobile phone into a ghostbuster tasked with fighting and trapping ghosts straight out of their favourite Ghostbusters films, TV shows, comic books and video games.
Within the game, Dimensional Doors act as hubs where players can find everything from weapons to in-game experiences – and now snacks! With over 630 7-Eleven locations from BC to Ontario acting as Dimensional Doors, players can fuel up on Slurpee® and other 7-Eleven favourites while they collect in-game items and capture ghosts spawning in-store.
"As the largest name in convenience retail, 7-Eleven is always looking for innovative ways to provide our customers with the best in-store experiences," said Doug Rosencrans, VP and General Manager of 7-Eleven Canada. "For today's consumer, this means bridging the gap between mobile devices and physical retail locations."
For 7-Eleven, augmented reality technology plays a key role in bridging this gap by marrying mobile technology with convenience and fun. With Ghostbusters World, the convenience retailer hopes to continue to reinvent convenience while creating memorable experiences for their customers.
"We are thrilled to work with 7-Eleven to bring special activations for Ghostbusters World to their locations across Canada," says Hyunseok Suh, CEO of NextAge. "As the game's first co-branded effort, we believe this collaboration will mean exciting things for our players as well as 7-Eleven customers and we look forward to expanding on the relationship in the future."
For a snack, a Slurpee® and good old-fashioned ghost fight, customers can head to any 7-Eleven location in Canada. For more in-store experiences and deals, download the 7-Eleven app at www.7Rewards.ca.
Ghostbusters World is now available for download from the Apple App Store and Google Play. For more information, visit www.ghostbustersworld.com.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises and/or licenses more than 67,000 7-Eleven stores in 17 countries, including 11,800 in North America. Find out more about 7-Eleven Canada at www.7-Eleven.ca.
About FourThirtyThree Inc. (4:33)
FourThirtyThree Inc. (4:33), is a mobile game publishing corporation. Founded in 2009, 4:33 received the first President's Game Award among mobile titles with Blade for Kakao. Other titles such as 'Three Kingdoms Blade', 'Hero for Kakao', 'Lost Kingdom' are also well known hit titles. In 2018, 'DC Unchained', 'Battle Boom', 'Boxing Star' are set for launch. For more information, please visit www.433.co.kr.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., which is a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE's Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, and Sony Pictures Classics. For additional information, visit www.sonypictures.com/corp/divisions.html.
About Ghost Corps
Ghost Corps, Inc., a subsidiary of Columbia Pictures Industries, Inc., is focused on expanding the Ghostbusters brand with live-action feature films, animated motion pictures, television, merchandise, and other new entertainment products. Ghost Corps is headquartered on the Sony Pictures Studios lot in Culver City, Calif.
SOURCE 7-Eleven Canada
Danika Thibault, [email protected], 250.314.7891
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