7-Eleven Announces Slurpee Name Your Price Day 2017

Pay what you want for a large Slurpee and 100 per cent of the proceeds will go to the WE Charity

VANCOUVER, Sept. 11, 2017 /CNW/ - On Friday, September 15, 2017, 7-Eleven® Canada will host its fourth annual Slurpee® Name Your Price Day, raising funds for WE Charity, an organization that empowers people to make a difference through domestic and international change. Slurpee fans across Canada are invited to visit any 7-Eleven store to decide what they will pay for a large Slurpee, and 100 per cent of proceeds will be donated to WE Charity, giving Canadians youth the tools to do good in their communities.

WE Charity is part of WE, an organization that makes doing good doable, enabling youth and families to better the world. WE Charity empowers domestic and international change. Domestically through WE Schools, a yearlong educational program nurtures compassion in students and gives them the tools to create transformative social change. WE Schools' programs support youth with achieving academic success and post-secondary readiness, life skills and civic engagement.

7-Eleven Canada is honoured to support a movement that inspires and empowers millions of people to 'take action' on any cause that they care about to make a difference in their communities. With over 1,797,000 students and 6230 schools involved with WE Schools from BC to Ontario, this year's donations from Slurpee Name Your Price Day will help send Canadian youth to WE Day events across Canada this fall. WE Days are events that fill stadiums around the world for the greatest celebration of social good, bringing together world-renowned speakers and award-winning performers, with tens of thousands of young people to celebrate and inspire a year of incredible service and change. Students cannot purchase a ticket to WE Day, they must earn their way to attend through service.

Over the past three years, 7-Eleven Canada customers have raised over $250,000 in donations through Slurpee Name Your Price Day. Slurpee fans have been challenged to surpass the single day record of $110,000 in donations in one day.

"It's clear that our customers care deeply about giving back to their local communities and we are happy to be able to partner with WE on an event where everyone can make a difference," said Doug Rosencrans, Vice President and General Manager of 7-Eleven Canada. "7-Eleven Canada is proud to partner with such an amazing organization in WE, and we encourage all Slurpee fans across the country to participate in Slurpee® Name Your Price Day, whereby 100 per cent of proceeds will go to giving Canadian youth the chance to attend the life-changing event, WE Day."

"Through our exceptional partnership with 7-Eleven Canada, we are able to empower even more Canadians with the means to give back, making doing good doable across the country," said Craig Kielburger, co-founder of WE. "This new program is a fun way to make a big impact alongside 7-Eleven Canada – helping to continue to shift the world from "me" to "we"."

In addition to donating to this worthy cause, 7-Eleven and Slurpee fans can scan their Slurpee cup for a star in their 7Rewards App towards getting their seventh cup free. The innovative mobile app program allows shoppers to customize their rewards experience, with the new 7Rewards points program, customers can earn points towards free drinks and snacks. For more information on 7Rewards, visit www.7Rewards.ca.

Slurpee is a global icon that's available only at 7-Eleven stores. For more information on Slurpee Name Your Price Day, visit www.Slurpee.ca/nypd.

For general information:


Slurpee Name Your Price Day – only at 7-Eleven


September 15, 2017



All 7-Eleven stores across Canada – Find your local store at 7-Eleven.ca/store-locator



Facebook: @SlurpeeCanada and @7ElevenCanada 

Twitter: @SlurpeeCanada and @7ElevenCanada

Instagram: @SlurpeeCanada and @7ElevenCanada



About 7-Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and licenses more than 60,000 7‑Eleven stores in 17 countries, including 10,700 in North America. Find out more about 7-Eleven Canada at www.7-Eleven.ca

About WE
WE is a family of organizations making doing good, doable. WE is made up of WE Charity, empowering domestic and international change, ME to WE, a social enterprise that creates socially conscious products and experiences to help support the charity, and WE Day, filling stadiums around the world with the greatest celebration of social good. WE enables youth and families to better the world – supporting 2,500+ local and global causes by volunteering millions of hours of service, shopping daily with an impact, and raising millions of dollars that directly benefit their local communities and the world. Globally, our teams in Asia, Africa, and Latin America have provided more than 1 million people with clean water, built 1,000 schools and schoolrooms overseas, and empowered more than 200,000 children with access to education. WE was founded more than 20 years ago by social entrepreneurs, brothers Craig and Marc Kielburger. Join the movement today at WE.org

SOURCE 7-Eleven Canada

For further information: to request high res images or arrange an interview, please contact: Sunil Suvarna, Hill+Knowlton Strategies, W: 604-692-4220, M: 778-772-5133, Sunil.suvarna@hkstrategies.ca

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