5,000 people gather at the Olympic Park for the 2nd Montreal edition of the Lolë White Yoga Session

The next tour stop will be in Paris at the Grand Palais on September 1.

MONTREAL, July 27, 2013 /CNW Telbec/ - The biggest outdoor yoga event ever held in Quebec took place today in Montreal. Dressed in white as a symbol of peace, 5000 people attended the 2nd Montreal edition of the Lolë White Yoga Session. In two segments of 2,500 people each, the positive energy was palpable on the Sun Life Financial Esplanade at the Olympic Park.

"In response to the popularity of the Montreal event this year, we had to add a second session in the afternoon, as registration for the morning session filled up in the first week," explained Nathalie Binda, Vice-President of Marketing at Lolë. "Today's event had a record turnout. It's impressive to witness more than 5,000 people coming together and sharing a moment as intense as this," added Binda.

The Montreal gathering is part of the Lolë White Yoga Tour visiting five major cities this year. Launched in Salt Lake City in January, the tour then moved on to Toronto before coming to Montreal. Next stop: Paris, where the event will be held at the Grand Palais. That gathering, which promises to be the most impressive yet, will conclude the tour. To date, several Lolë White Yoga Sessions, all equally successful, have been held around the world. At its completion, the 2013 edition of the tour will have touched the hearts of more than 10,000 people around the world.

To the melodious sound of M'Michele's electric harp, yoga teacher and Lolë ambassador Lyne St-Roch hosted today's event for the second consecutive year. "Guiding thousands of people while sharing a unifying experience is indescribable," said St-Roch. "Only Lolë enables us to have such moving experiences."

"Our mission will always be to encourage, mobilize and bring together active women with shared values, in order to create a community that exudes a sense of well-being," says Bernard Marriette, President-CEO of Coalision. "The success of this tour," adds Mariette, "has made it clear to us that we must repeat the event next year."

During the event Lolë collected donations in benefit of the Hochelaga Community Centre.

We invite you to visit lolewomen.com/whiteyoga for additional information on the Lolë White Yoga Tour and to view photos of today's sessions.

About Lolë 
At Lolë, wellness is a lifestyle inspired by the quest for harmony between urban living and nature, and the pleasure of practising a variety of physical activities. Live Out Loud Everyday! With concern for the value of people and products, the brand offers innovative, feminine, functional clothing collections for urban women. Founded in Canada and still entirely designed in Montreal, the Lolë brand is available at over 1,700 points of sale worldwide, at Lolë Ateliers, and online at www.lolewomen.com .

B Roll & Images http://we.tl/am9qOy0ugu

Image with caption: "5,000 people dressed in white attend the Lolë White Yoga Session on the Sun Life Financial Esplanade at the Olympic Park. (CNW Group/LOLE)". Image available at: http://photos.newswire.ca/images/download/20130727_C2109_PHOTO_EN_29355.jpg


For further information:

Photos, samples, interviews and information:

Jessica Dupras  |  514-524-1471  |  jessica@natapr.com
Natalie Bibeau   |  514-803-1471  |  nata@natapr.com

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