500 Free Radios for GTA Drivers Eases the Burden of the Daily Commute

Toronto Commuting Times the Worst out of 19 Cities and SIRIUS Satellite Radio is Here to Help

TORONTO, April 1 /CNW/ - Toronto drivers have got it bad. According to a report commissioned by the Toronto Board of Trade, drivers in the GTA have the worst commuting times at an average of 80 minutes out of the 19 ranked worldwide cities. To salute those drivers stuck behind their wheels and make those 80 minutes more entertaining, SIRIUS Satellite Radio is giving away 500 radios with three months of free service to those with the most frustrating commuting tales.

SIRIUS is asking GTA drivers to share their extraordinary, comical or excruciatingly long commute stories in 50 words or less, and to articulate how their commute would improve with a SIRIUS Satellite Radio.

"With these new statistics about the GTA's commute times ranking above cities like New York, Los Angeles and London, we want to reward patient Toronto drivers and make their daily trips enjoyable," said Janet Langille, VP Marketing, SIRIUS Canada Inc. "We can't fix gridlock and congestion but we can make their drive a better experience with our 120 channels of sports, talk, comedy and 100% commercial-free music. And to be clear, we really will give out 500 radios with three months of free service with no strings attached - this isn't an April Fool's Day joke."

Commuters in the GTA can visit www.sirius.ca/freeradio to share their stories for a chance to win a SIRIUS Satellite Radio.

About SIRIUS Canada

SIRIUS Satellite Radio Canada, one of Canada's 50 Best Managed Companies, is the country's leading audio entertainment company with more than one million subscribers.

SIRIUS offers 120 channels of commercial-free music, premium sports, news, talk and entertainment programming from studios in Vancouver, Toronto, Montreal and New York. SIRIUS offers listeners unparalleled coast-to-coast signal coverage and digital quality sound broadcast from four high-orbit satellites.

SIRIUS is the Official Satellite Radio Partner of the CFL, NFL and NASCAR and broadcasts live play-by-play games of the CFL and NFL games. SIRIUS is also the exclusive satellite radio home of CBC's Hockey Night in Canada Radio. In addition, SIRIUS broadcasts live NASCAR races, Barclays English Premier League and UEFA Champions League soccer.

SIRIUS products for the car, truck, home, RV and boat are available in more than 3,500 retail locations, including Best Buy, Canadian Tire, Centre Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples, The Source, Visions, Wal-Mart and 2001 Audio Video.

SIRIUS Canada's automotive partners include Aston Martin, Audi, Bentley, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes Benz, MINI, Mitsubishi, Pana-Pacific, Subaru, Toyota, Volkswagen, Volvo and the Canadian Automobile Association (CAA). SIRIUS automotive partners make up nearly 60 per cent of light vehicle sales in Canada.

All SIRIUS programming is available for a monthly subscription fee of only $14.99. Visit www.sirius.ca to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.


For further information: For further information: Jeff Roman, SIRIUS Canada, P: (416) 346-5157, E: jroman@siriuscanada.ca OR Isabella Mise for SIRIUS Canada, P: (416) 644-2293, E: imise@highroad.com

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