Huge content experience is unmatched in coverage of one country
WASHINGTON, DC, Oct. 1, 2013 /CNW/ - With the launch of 50 Places of a Lifetime: Canada, National Geographic Travel brings together the best Canadian travel writers with iconic National Geographic photographers. The result: a breathtaking, destination-based, digital super mag unparalleled in its comprehensive coverage of any country.
The world's first digital super mag showcases all-new content from every Canadian province and territory and launches October 1 on Nationalgeographic.com/canada50. Additional content rolls out the entire month of October.
"This is a celebration of all that is Canada," said Keith Bellows, editor-in-chief of National Geographic Traveler and a native Canadian. "For anyone planning a trip to Canada, this massive content is a must read."
Aside from spectacular photography and intriguing stories, the super mag's content includes practical travel information on when to go, where to stay, how to get around, what to eat or drink, what to buy, and what to read or watch before you go. There are also helpful links as well as a fun fact about each destination.
"Canada is a place for exploring, and we are thrilled to share some of the most immersive travel experiences that our country offers," said Greg Klassen, Senior Vice-President Marketing Strategy and Communications, Canadian Tourism Commission. "We are so pleased to align ourselves with the great National Geographic brand. This innovative initiative will inspire the world to visit Canada."
The scope of the coverage features an impressive mix of well-known and soon-to-be discovered experiences and destinations.
The super mag will include four galleries of 25 original photos in the following categories with links back to destination articles: Canada's Cities, Coastal & Countryside Canada, Landscapes of Canada, and Animals of Canada.
Fun and informative features will be rolled out throughout October as part of the digital experience. One will be "Favorite Place" submissions by readers. Site visitors will be encouraged to nominate their favorite Canadian location on a form titled "Name Your Own Canada Place of a Lifetime.".
Images can be found on the ftp site:
http://press.nationalgeographic.com/downloads/temp2/file/canada
user name: press password: press
Image with caption: "Auyuittuq and Sirmilik National Parks - A pristine iceberg stands out starkly against Nunavut's blue skies. (Photo Credit: John E. Marriott, Corbis) (CNW Group/National Geographic Society)". Image available at: http://photos.newswire.ca/images/download/20131001_C6077_PHOTO_EN_31573.jpg
SOURCE: National Geographic Society
Barbara Fallon
National Geographic
Tel: 703.489.0880
Email: [email protected]
Margaret Nevin
Canadian Tourism Commission
Tel: 604.638.8406
Email: [email protected]
Looking for video or images of the 50 Places of a Lifetime: Canada? Visit the Brand Canada Library for 5,000-plus free-to-use and rights-ready resources.
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