TORONTO, Jan. 9, 2015 /CNW/ - While the plunging price of oil puts more money into the pockets of the average consumer, 2015 promises to be a challenging year for the tourism industry as consumers try to figure out whether their cheap gas will come at the expense of the economy.
Stakeholders will once again look to the Hotel Association of Canada for advice and guidance on how to position themselves for the year ahead as they gather at the 100-year-old association's annual conference on February 2-3 at the Hilton Toronto Hotel.
The association, which represents more than 8,500 hotels, motels and resorts in Canada's $16.7 billion lodging industry, will offer invaluable insight to the trends that will shape the year ahead. Here are five reasons you can't miss the 2015 Hotel Association of Canada's National Conference.
The future, now: Few business leaders can offer the depth of insight provided by Sean Moffitt, the managing director of Wikibrands. He'll delve into 30 of the most pragmatic ideas you need to understand over the next 12 months if you're going to be successful. Storytelling and transparency are at the core of his talks that inspire action.
Survey says: This annual session is a snapshot into the Hotel Association of Canada's Travel Intentions Survey. Get a glimpse into potential business volumes for 2015, get a head's up on possible challenges and find out how to book more business for your hotel in the year ahead.
Innovation 101: There's a lot to learn from the world's most innovative companies. Douglas Stephens, founder of Retail Profit and a leading market researcher, will give an inspiring talk about the surprising links between the world's most successful businesses and provide plenty of tips on how others can emulate their success.
Millennials: It's time to take millennials seriously. This digital generation is notoriously hard to reach, despite their near-constant use of technology to communicate and their voracious online appetites. Find out how to win them over.
The Bottom Line: No profit, no hotel. Find out what it takes to find success in any economy, as experts provide insight into the real day-to-day decisions managers make that affect the long-term sustainability of any operation.
About the Hotel Association of Canada
The Hotel Association of Canada is the effective voice of the Canadian Hotel & Lodging industry. For over 100 years, it has worked to enhance the prosperity of the Canadian Hotel and Lodging Industry through strong member engagement, effective advocacy, and the provision of value added programs and services. The Hotel Association represents more than 8,500 hotels, motels and resorts that encompass the $16.7 billion Canadian hotel industry which employs 287,000 people across Canada. www.hotelassociation.ca.
About Big Picture Conferences
Big Picture Conferences is dedicated to the production of conferences and networking events for the Canadian hospitality industry. Big Picture Conferences delivers turnkey events by developing program content, organizing quality speakers, coordinating marketing services while managing venue arrangements, registrations and finances. Big Picture Conferences 'must attend' events include: the Hotel Association of Canada's National Conference, Canadian Hotel Investment Conference, Canadian Restaurant Investment Summit, Hotel Capital Connection and Western Canadian Hotel and Resort Investment Conference .
SOURCE Big Picture Conferences Inc
For further information: Big Picture Conferences Contact: Orie Berlasso, Managing Director Big Picture Conferences, (416) 924-2002 firstname.lastname@example.org www.bigpictureconferences.ca; Hotel Association of Canada Contact: Tony Pollard, President Hotel Association of Canada, (613) 237-7149 email@example.com www.hotelassociation.ca