5 Best Practices to Follow When Creating Content for Journalists

TORONTO, Aug. 22, 2016 /CNW/ - The media landscape and a PR professional's role are both constantly evolving, yet securing earned media still remains a core function of any public relations specialist. As a former reporter, Brett Simon knows exactly what journalists are looking for and as a result, knows how to create content that is media-friendly.

Content creation and distribution can be used for a variety of reasons: from helping to build brand awareness to securing earned media and even driving ROI. In CNW's white paper, All Press is Good Press: Best Practices for Creating Media-Friendly Content, Simon shares her expert insights and best practices for creating content that journalists actually want to read.

These best practices include:

  • Understanding the type of content you have
  • Ensuring your story is newsworthy for journalists
  • Optimizing your content for the media
  • Crafting your headline
  • Creating a release that is social ready
  • Using Multimedia
  • Backing up your story with statistics and numbers
  • Becoming a credible source of information

These best practices can get your news release noticed and help your content stand out from the crowd, spark the interest of a journalist and ultimately generate earned media.

For a detailed look at each best practice and to gain a deeper insight into the type of content journalists really want, download CNW's white paper, All Press is Good Press: Best Practices for Creating Media-Friendly Content, for FREE today.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.


Image with caption: "5 best practices to follow when creating content for journalists (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160822_C1738_PHOTO_EN_756826.jpg

For further information: Media Contact: Melissa Meyer, Communications Assistant, melissa.meyer@newswire.ca

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