TORONTO, Dec. 3, 2015 /CNW/ - What does it mean to be a Canadian woman at 40? Chatelaine put this question to 1,000 Canadian women aged 35 to 45 as part of its This is 40(ish) feature and video series in the January issue. The survey and its accompanying video series reveal how this age group views career, family, love, sex, body image and more. From how often they make time for sex to whether they long more for the breasts of their 20s or the freedom of their 20s, the feature provides an intimate glimpse into what women at 40(ish) are thinking now.
Survey highlights at-a-glance:
- Three-quarters of Canadian women surveyed are at least as happy as they were 10 years ago, while 44 per cent say they're happier today
- 31 per cent of the women surveyed have sex less than once a month
- 73 per cent don't think they look good naked
- 92 per cent do not lie about their age
- 8 per cent think they make more money than they deserve for their work and 54 per cent say they make less
- 61 per cent say they've experienced depression or anxiety
- 68 per cent of them do not consider themselves a feminist
Canadians can join the conversation on Twitter and Facebook today using the hashtag #ThisIs40ish.
The survey, commissioned by Chatelaine and conducted by Abacus Data, was conducted online with 1,000 Canadian women aged 35 to 45 from September 2 to 7, 2015. A random sample of panelists were invited to complete the survey from a large representative panel of over 500,000 Canadians, recruited and managed by Research Now, one of the world's leading providers of online research samples. The Marketing Research and Intelligence Association policy limits statements about margins of sampling error for most online surveys. The margin of error for a comparable probability-based random sample of the same size is +/– 3.2%, 19 times out of 20. The data was weighted according to census data to ensure that the sample matched Canada's population of women aged 35 to 45 according to age, educational attainment, household size and region. Totals may not add up to 100 due to rounding.
Chatelaine, Canada's premiere women's media brand, has been delivering thought-provoking stories, delightful solutions, and award-winning lifestyle editorial for almost 90 years, featuring the very best of food, style, home and health. A leading multiplatform lifestyle brand, Chatelaine is available on tablet, online, mobile, print, and TV. Chatelaine is owned and operated by Rogers Communications Inc.
Image with caption: "This is 40(ish) survey results are available now on Chatelaine.com, and in Chatelaine's January issue on Texture by Next Issue. (CNW Group/Chatelaine)". Image available at: http://photos.newswire.ca/images/download/20151203_C8048_PHOTO_EN_557587.jpg
For further information: Media Contact: Charmaine Khan, Rogers Publishing, Charmaine.Khan@rci.rogers.com, 416.277.0450