VANCOUVER, Sept. 2, 2015 /CNW/ - 3TL Technologies Corp. (TSXV: TTM) ("3TL" or the "Company") announced today that it has licensed the Company's Snap3 and Social Portal technologies to a leading video game developer for the launch of the 2016 version of its American football video game series in the stores of the largest retailer in the United States.
Consumers who purchase both the video game and candy bar products of the promotion partner, a leading U.S. based global manufacturer of confectionary, pet food and other food products, will be entered into a sweepstakes where they can win a number of valuable prizes and a chance to play the video game with a player from the National Football League (NFL). To participate, consumers will snap a photo of their receipt and upload the image to a microsite using 3TL's Snap3 technology.
To earn additional sweepstakes entries, consumers will share content about the video game and its promotional partner from the microsite to their personal Twitter pages using 3TL's Social Portal technology.
"Our sales team has found that major U.S. based consumer packaged goods brands with large annual budgets for in-store shopper marketing are looking for effective mobile technologies to engage consumers at the point-of-purchase and influence purchase decisions," said Robert Craig, CEO of 3 Tier Logic. "Snap3 and Social Portal enable brands to tie advertising expenditures to the purchase decisions of a specific consumer, identify where and when consumers bought their products, and incentivize consumers to share valuable content supporting the brand with other consumers. With the value we are providing to major CPG companies and retailers 3TL is well positioned to become a leader in mobile digital shopper marketing."
Snap3 and Social Portal are proprietary modules of 3TL's core product Platform3, which also has integrated proprietary modules for rewards and loyalty, data mining and customer relationship management. Snap3's Optical Character Recognition mobile shopper marketing technology enables the America football video game promotion to take place by 'reading' the uploaded receipts, verifying proof-of-purchase, and awarding rewards on a consumer-specific basis. Social Portal's consumer-to-consumer content marketing technology enables the video game developer and its promotion partner to reward consumers for sharing published content via Twitter that supports the launch of the American football video game and the candy bar products.
About 3TL Technologies Corp.
3TL's core product is Platform³, a Software as a Service (SaaS) consumer marketing platform which enables consumer packaged goods companies and consumer brands to engage consumers and influence purchasing decisions through their mobile devices and online. Platform³ encompasses proprietary consumer engagement strategies and technology modules including Snap³ (purchase receipt scanning), consumer-to-consumer content sharing, digital promotions, purchase data mining, loyalty and rewards. 3 Tier Logic has provided marketing technology solutions to Abercrombie & Fitch, Anthony Robbins, Best Buy, Hollister, EA Sports, Food4Less, Fandango, MGM Resorts International, Maestro Dobel Tequila, Monster Beverage Corporation, Oakley, Playtex, Pennsylvania Real Estate Investment Trust, Ralph Lauren, Red Bull, St. Louis Rams, Universal Music, US Performing Arts Camps, and dozens of other companies. For more information visit 3tltechcorp.com
For additional information about the company please visit www.sedar.com. The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors - including the availability of funds and the results of financing efforts, - that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE 3TL Technologies Corp
For further information: 3 Tier Logic, Robert Craig, Chief Executive Officer, (604) 639-5441, [email protected]