VANCOUVER, April 12, 2017 /CNW/ - 3tl Technologies Corp. (TSXV: TTM)(OTCQB: TTMZF) (the "Company" or "3tl") announced four agreements to provide PLATFORM³, its Software as a Service (SaaS) consumer marketing platform, to enable shopper marketing promotions for leading consumer brands. The four agreements are for short-term promotions that are to be completed in 2017, and represent repeat business from leading consumer brands and advertising agencies.
The Company also announced that it has signed agreements that are expected to result in recognized revenues in 2017 that will exceed revenues for all of 2016.
In 2016, 3tl launched PLATFORM³ targeting Consumer Packaged Goods (CPG) companies in the U.S. The Company validated its value proposition with 38 digital shopper marketing promotions generating total revenues of approximately $650,000 in 2016. Most of the 2016 promotions were short-term trials.
In 2017 year-to-date, 3tl has 17 agreements that will generate over $725,000 in recognized revenues in 2017:
- the agreements show a trend towards longer-term and larger agreements;
- as with the four agreements announced today, many of the agreements signed in 2017 represent repeat business from leading U.S. based brands; and,
- 3tl has a number of annual agreements where PLATFORM³ hosts an ongoing digital loyalty and rewards program. 3tl is generally paid an annual license fee plus transactions fees based on the number of times consumers validate purchases using PLATFORM³.
"Our strong sales growth in 2017 is evidence that we are delivering a digital marketing solution that is providing great results for CPG companies that want to connect directly with consumers via mobile devices. We are particularly encouraged by repeat business from brands that have tested PLATFORM³ in a short-term promotion. We are growing our relationships with CPG companies that own multiple brands, each with a budget for digital marketing," said Rob Craig, CEO of 3tl. "CPG brands that sign on for longer term agreements are realizing the value of our automated digital platform that enables them to influence purchasing decisions, reward consumers for sharing curated content via social media, all the while building a database of consumer data that can be used for further targeted marketing."
About 3tl Technologies Corp.
PLATFORM³ is a Software as a Service (SaaS) consumer marketing platform. It enables Consumer Packaged Goods (CPG) companies and consumer brands to engage shoppers through their mobile device and influence their purchasing decisions. PLATFORM³ encompasses proprietary consumer engagement strategies and technology modules including optical character recognition (purchase receipt scanning), digital promotions, purchase data mining, loyalty and rewards. CPG companies and major retail brands use PLATFORM³ to influence and incentivize shoppers to interact with their brand and make purchases in-store and online.
For more information, visit 3tltechcorp.com.
For additional information about the company please visit www.sedar.com. The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors - including the availability of funds and the results of financing efforts, - that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE 3tl Technologies Corp.
For further information: 3tl Technologies Corp., Robert Craig, Chief Executive Officer, (604) 639-5441, [email protected]