VANCOUVER, March 8, 2017 /CNW/ - 3tl Technologies Corp. ( TSXV: TTM)(OTCQB: TTMZF) (the "Company" or "3tl") announced a one-year agreement to provide PLATFORM³, its Software as a Service (SaaS) consumer marketing platform, for a leading global distributor (the "Distributor") of theatrical and television products to launch its digital gift-with-purchase loyalty program (the "Portal"). The Distributor is a subsidiary of an American global mass media and telecommunications conglomerate that is one of the world's largest broadcasting and cable television companies.
3tl will be compensated with an annual license fee and transaction fees based on the number of consumer purchases validated on PLATFORM³. The Portal is expected to be launched in late March 2017.
Consumers will be able to access the Portal hosted by PLATFORM³ from any web-enabled device to earn rewards by submitting PIN codes and receipts validating purchases of DVDs, Blu-Rays and digital downloads. Consumers will also earn loyalty points through the Portal for social engagement and advocacy activities such as watching movie trailers, sharing brand content on social media and answering polls, surveys and quizzes. The loyalty points will be redeemable for rewards such as movie downloads and entries into sweepstakes. PLATFORM³ will also track purchase behaviour and demographic data in an effort to provide the Distributor's consumers with more customized and targeted offerings.
The Portal will use the full suite of PLATFORM³ modules including: Contests and Promotions; Purchase Receipt Validation; Loyalty, Rewards & Gamification; Social Content Sharing; Re-Targeting and Data Capture & Analytics. PLATFORM³ will host sweepstakes, promotions, interactive content, PIN code submission and validation, and purchase receipt upload and validation functionality.
"The entertainment sector is a great fit for PLATFORM³ and we are proud to be selected to partner with such an iconic brand," said Rob Craig, CEO of 3tl. "We know that consumers already share content about their favourite movies and TV shows via social media. With this program, consumers can access high quality content on PLATFORM³ and receive rewards for something they enjoy sharing. This agreement is consistent with our goal to convert our initial campaigns with clients into longer-term license agreements, providing increased ROI for brands and high margin SaaS revenues for 3tl."
About 3tl Technologies Corp.
PLATFORM³ is a Software as a Service (SaaS) consumer marketing platform. It enables Consumer Packaged Goods (CPG) companies and consumer brands to engage shoppers through their mobile device and influence their purchasing decisions. PLATFORM³ encompasses proprietary consumer engagement strategies and technology modules including optical character recognition (purchase receipt scanning), digital promotions, purchase data mining, loyalty and rewards. CPG companies and major retail brands use PLATFORM³ to influence and incentivize shoppers to interact with their brand and make purchases in-store and online.
For more information, visit 3tltechcorp.com.
For additional information about the company please visit www.sedar.com. The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors - including the availability of funds and the results of financing efforts, - that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE 3tl Technologies Corp.
For further information: 3tl Technologies Corp., Robert Craig, Chief Executive Officer, (604) 639-5441, [email protected]