VANCOUVER, Jan. 24, 2017 /CNW/ - 3tl Technologies Corp. (TSXV: TTM)(OTCQB: TTMZF) (the "Company" or "3tl") announced a one-year agreement signed on December 20, 2016 to provide PLATFORM3, its Software as a Service (SaaS) consumer marketing platform for a brand (the "Brand") owned by a multinational confectionery and pet food company (the "Brand Owner".) 3tl will be compensated with an annual license fee and transaction fees based on the number of consumer purchases validated on PLATFORM3.
PLATFORM3 will be used as the mobile portal for the Brand's mobile Loyalty Program (the "Loyalty Portal"). The Loyalty Portal will use the full suite of PLATFORM3 modules including: Contests and Promotions; Purchase Receipt Validation; Loyalty, Rewards & Gamification; Social Content Sharing; Re-Targeting and Data Capture and Analytics.
3tl has previously licensed PLATFORM3 for four other shopper-marketing promotions for the Brand Owner, including two others to be launched in 2017 (please see news release dated January 12, 2017). The mobile Loyalty Portal is expected to launch in February 2017.
Customers of the Brand will be rewarded for purchases made in retail locations with points redeemable for prizes by scanning their purchase receipts using PLATFORM3. PLATFORM3 will enable the Brand's customers to earn rewards for sharing Brand-friendly content via social networks. PLATFORM3 will also track purchase behaviour and demographic data in an effort to provide the Brand's customers with more customized and targeted offerings.
"We look forward to continuing to deliver value to the Brand Owner with our fifth license agreement and first annual license," said Rob Craig, CEO of 3tl. "We are winning business based on the results we delivered for other brands owned by the Brand Owner. PLATFORM3 is enabling leading brands to connect directly with consumers on mobile devices in retail stores and reward them for purchasing and interacting with the brand and collect valuable consumer data. We are off to a great start in 2017, converting successful short-term licenses into larger and longer-term license agreements, providing increased ROI for the brands and high margin SaaS revenues for 3tl."
About 3tl Technologies Corp.
PLATFORM3 is a Software as a Service (SaaS) consumer marketing platform. It enables Consumer Packaged Goods (CPG) companies and consumer brands to engage shoppers through their mobile device and influence their purchasing decisions. PLATFORM3 encompasses proprietary consumer engagement strategies and technology modules including optical character recognition (purchase receipt scanning), digital promotions, purchase data mining, loyalty and rewards. CPG companies and major retail brands use PLATFORM3 to influence and incentivize shoppers to interact with their brand and make purchases in-store and online.
For more information, visit 3tltechcorp.com.
For additional information about the company please visit www.sedar.com. The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors - including the availability of funds and the results of financing efforts, - that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
SOURCE 3tl Technologies Corp.
For further information: 3tl Technologies Corp., Robert Craig, Chief Executive Officer, (604) 639-5441, [email protected]